Contact Us

Briana Doyle

Briana Doyle

Arts Marketing Strategist & Coach

Email:

briana@troubadoursandvagabonds.com

I am a digital marketing consultant specializing in the performing arts. I help arts presenters, venues, and independent artists achieve sustainable audience growth and deeper engagement through strategic digital marketing, automation, and audience development frameworks.

My expertise includes:

  • Audience Growth & Engagement – I developed the Encore Growth System Framework, which focuses on attracting, nurturing, and retaining audiences.
  • Content Strategy & Copywriting – I create compelling messaging for websites, social media, and email marketing to connect with audiences.
  • Marketing Automation – I streamline and optimize marketing processes to make audience engagement effortless.
  • Paid Advertising (Meta Ads) – I use targeted campaigns to reach the right audiences and maximize event attendance.
  • Workshops & Coaching – I lead educational sessions for arts organizations and musicians on event promotion, digital marketing, and content strategy.
  • Business & Program Development – I help arts organizations clarify goals, structure programs, and create sustainable funding strategies.

Testimonials
Briana was a real godsend during a difficult time. She stepped in calmly and took the reins of our marketing department. Thanks to her, we moved from crisis to exceeding our targets, significantly growing our customer base and improving our processes for the future. I can’t say enough good things about Briana—if you get the chance to work with her, count yourself lucky."
Andrew Chandler, Executive Director
Chester Playhouse, Nova Scotia
Jasmine Colomby
I cannot thank you enough for everything you have done for this project, The Heart of Riverdale, and myself. You have been so patient, flexible, reliable and a powerhouse of knowledge. I am grateful to have had you to work with on this.
Jasmine Colomby, Digital Strategy Implementation Coordinator
The Heart of Riverdale Community Centre, Yukon
Inga Petri
Briana brings uncommon skill and expertise to a wide range of marketing and digital assignments. She's sharp, always current, an empathetic coach and trainer, and a creative solver of her clients' marketing problems. Best of all she is a pleasure to work with.
Inga Petri
Strategic Moves Consulting, Whitehorse
Music producer Joel Schwartz
As a small business owner, I felt completely overwhelmed by the possible avenues where my business could go. As a coach, Briana was able to not only act as a sounding board for me, but also as a trusted advisor. Briana has a gentle and empathetic approach, but one that is also data-driven, so I can feel confident in the decisions that I am making in my business.
Joel Schwartz
Music Producer, Toronto
Hudson Day 2021
Kudos to Troubadours and Vagabonds Productions for their excellent work on Hudson Day. From populating Main Road with wonderful musicians to branding the event through digital media, you managed to create a beautiful atmosphere in town that lasted all afternoon. You were a big part of the success of Hudson Day 2021.
Glen Robinson
Festival Organizer, Hudson
Data-driven and heart-centred coaching and consulting services for performing arts professionals.

Services

We provide custom digital marketing solutions for performing arts organizations, helping you attract new audiences, deepen engagement, and drive long-term growth. With a focus on measurable results, we help you streamline your marketing, amplify your impact, and build a loyal community of supporters.