Contact Us

Briana Doyle

Cultural Strategy & Practice
briana@troubadoursandvagabonds.com

Seiji Gutierrez

Production & Technical Direction
seiji@troubadoursandvagabonds.com

Troubadours & Vagabonds is a practice-led cultural strategy consultancy working at the intersection of arts, culture, and community life.

We explore how arts and culture contribute to community vitality, placemaking, and economic development — through research, conversation, and hands-on practice.

Our work is shaped by direct involvement in the cultural sector. Alongside consulting and advisory work, we actively present and produce live music and cultural events, collaborate on local cultural initiatives, and work closely with artists, presenters, and community partners. This lived experience keeps our thinking grounded in the realities of programming, audience development, funding, capacity, and systems.

We work with arts and culture organizations, presenters, festivals, municipalities, and community-based organizations to clarify direction, strengthen connections with audiences, and build structures that can support sustainable cultural work over time. Our role often involves helping organizations step back, make sense of complex challenges, and focus effort where it will matter most.

In addition to client work, we undertake original research and sector-facing projects, including audience studies, mapping of cultural assets, and analysis of touring and presenting networks. These projects are designed to support better decision-making across the cultural ecosystem and to surface patterns that are often felt on the ground but less visible at a system level.

Across all of our work, we are guided by a belief that strong communities are built through sustained cultural work — and that clarity, care, and collaboration matter as much as tactics.


Testimonials
Briana was a real godsend during a difficult time. She stepped in calmly and took the reins of our marketing department. Thanks to her, we moved from crisis to exceeding our targets, significantly growing our customer base and improving our processes for the future. I can’t say enough good things about Briana—if you get the chance to work with her, count yourself lucky."
Andrew Chandler, Executive Director
Chester Playhouse, Nova Scotia
Jasmine Colomby
I cannot thank you enough for everything you have done for this project, The Heart of Riverdale, and myself. You have been so patient, flexible, reliable and a powerhouse of knowledge. I am grateful to have had you to work with on this.
Jasmine Colomby, Digital Strategy Implementation Coordinator
The Heart of Riverdale Community Centre, Yukon
Inga Petri
Briana brings uncommon skill and expertise to a wide range of marketing and digital assignments. She's sharp, always current, an empathetic coach and trainer, and a creative solver of her clients' marketing problems. Best of all she is a pleasure to work with.
Inga Petri
Strategic Moves Consulting, Whitehorse
Music producer Joel Schwartz
As a small business owner, I felt completely overwhelmed by the possible avenues where my business could go. As a coach, Briana was able to not only act as a sounding board for me, but also as a trusted advisor. Briana has a gentle and empathetic approach, but one that is also data-driven, so I can feel confident in the decisions that I am making in my business.
Joel Schwartz
Music Producer, Toronto
Hudson Day 2021
Kudos to Troubadours and Vagabonds Productions for their excellent work on Hudson Day. From populating Main Road with wonderful musicians to branding the event through digital media, you managed to create a beautiful atmosphere in town that lasted all afternoon. You were a big part of the success of Hudson Day 2021.
Glen Robinson
Festival Organizer, Hudson
Strategic clarity and practical support for arts, culture, and community-based organizations navigating growth, transition, and change.

About Us

Troubadours & Vagabonds works at the intersection of strategy, systems, and lived experience — combining consulting and advisory work with hands-on arts presentation and community cultural programming.