Your Core Story is the heart of your brand as a performing arts presenter. But how do you craft a core story that truly connects with your audience? It’s not just about describing what you do—it’s about understanding your audience and showing them why your work matters to them. Here’s a step-by-step guide to crafting a Core Story that inspires and engages.

Step 1: Define the Problem Start by thinking about the problem your audience faces that your organization helps solve. Are they looking for connection, inspiration, or entertainment? Maybe they need affordable family outings or culturally relevant programming. Understanding their challenges is the foundation of your story.

Step 2: Identify the Forces Behind the Problem What factors contribute to the challenges your audience faces? For example, economic barriers might make tickets feel out of reach, or shifting cultural norms might mean traditional programming feels outdated. By addressing these forces, you add depth to your story and show your audience why your work is relevant.

Step 3: Show What’s Possible Help your audience imagine a world without these problems. What does their life look like if they attend your events? Maybe it’s a family bonding over a matinee or a young professional finding a space to connect with their community. This vision makes your story aspirational and inspiring.

Step 4: Position Yourself as the Solution This is where you show your audience how your venue or programming solves their problem. Highlight what makes your organization uniquely qualified to help. Do you offer inclusive pricing, innovative programming, or culturally significant performances? Be specific and compelling.

Step 5: Invite Them to Act End your story with a clear call to action. Whether it’s attending a show, signing up for your newsletter, or following you on social media, make the next step easy and appealing.