{"id":415,"date":"2025-01-28T19:53:00","date_gmt":"2025-01-28T19:53:00","guid":{"rendered":"https:\/\/troubadoursandvagabonds.com\/?p=415"},"modified":"2026-01-02T16:52:49","modified_gmt":"2026-01-02T16:52:49","slug":"sell-more-tickets-with-a-simple-marketing-funnel","status":"publish","type":"post","link":"https:\/\/troubadoursandvagabonds.com\/fr\/sell-more-tickets-with-a-simple-marketing-funnel\/","title":{"rendered":"Quel est le parcours de votre client ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vendre des billets pour des spectacles d'artistes peu connus peut s'apparenter \u00e0 un v\u00e9ritable parcours du combattant. Les spectacles d'hommage et les pi\u00e8ces de th\u00e9\u00e2tre bien connues se vendent pratiquement d'elles-m\u00eames, mais remplir des si\u00e8ges pour des musiciens ou des dramaturges prometteurs, m\u00eame lorsque leur travail est acclam\u00e9 par la critique, peut s'av\u00e9rer un v\u00e9ritable d\u00e9fi. Le probl\u00e8me n'est pas la qualit\u00e9 du contenu, mais le fait que le public a besoin de plus qu'un simple message \u201cachetez des billets\u201d pour se laisser tenter par quelque chose de nouveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de passer directement \u00e0 la vente, guidez votre public tout au long de son parcours, en renfor\u00e7ant la sensibilisation, la confiance et l'enthousiasme en cours de route. En rencontrant les acheteurs potentiels de billets l\u00e0 o\u00f9 ils se trouvent et en nourrissant leur int\u00e9r\u00eat \u00e9tape par \u00e9tape, vous pouvez transformer l'h\u00e9sitation en action et aider votre public \u00e0 d\u00e9couvrir l'incroyable talent que vous pr\u00e9sentez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9composition de ce processus en \u00e9tapes g\u00e9rables vous aide \u00e0 comprendre comment vous connecter avec votre public \u00e0 chaque \u00e9tape. Cela peut vous aider \u00e0 remplir plus de si\u00e8ges et \u00e0 cr\u00e9er des fans fid\u00e8les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons comment vous pouvez en tirer parti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. La sensibilisation : Faites-leur savoir que vous existez<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous \u00eates l\u00e0 depuis longtemps, <a href=\"https:\/\/troubadoursandvagabonds.com\/fr\/how-to-attract-new-audiences\/\">nouveaux publics<\/a> ne savent probablement pas grand-chose de vous et de ce que vous faites. Utilisez un contenu attrayant et des annonces cibl\u00e9es pour pr\u00e9senter vos \u00e9v\u00e9nements et votre mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tactique<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez du contenu vid\u00e9o (comme des bobines Instagram) mettant en valeur votre \u00e9quipe, vos artistes ou des moments en coulisses.<\/li>\n\n\n\n<li>Utiliser les m\u00e9dias sociaux cibl\u00e9s et les annonces Google pour atteindre les publics locaux et r\u00e9gionaux.<\/li>\n\n\n\n<li>Collaborer avec les m\u00e9dias locaux pour les reportages et les listes d'\u00e9v\u00e9nements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Int\u00e9r\u00eat : \u00c9tablir un lien<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que les gens vous connaissent, donnez-leur des raisons de s'int\u00e9resser \u00e0 vous. Mettez en avant les aspects uniques de votre programme et cr\u00e9ez un contenu qui favorise les liens \u00e9motionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tactique<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partagez des histoires sur votre lieu, vos artistes ou l'impact sur la communaut\u00e9 par le biais de blogs, de bulletins d'information et de m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Utilisez des annonces de reciblage pour rappeler \u00e0 ceux qui ont manifest\u00e9 de l'int\u00e9r\u00eat de revenir sur votre site web ou d'acheter des billets.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Consid\u00e9ration : Nourrir leur d\u00e9cision<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, le public envisage de participer \u00e0 vos \u00e9v\u00e9nements. Faites en sorte qu'il soit facile pour eux de trouver des informations et d'agir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tactique<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimisez les pages de votre site web consacr\u00e9es aux \u00e9v\u00e9nements en y ajoutant des descriptions claires, des liens vers les billets et des FAQ.<\/li>\n\n\n\n<li>Utilisez le marketing par courrier \u00e9lectronique pour partager des mises \u00e0 jour sur les \u00e9v\u00e9nements, des r\u00e9ductions ou des rappels sur la \u201cderni\u00e8re chance d'acheter\u201d.<\/li>\n\n\n\n<li>Mettez en avant les preuves sociales, comme les t\u00e9moignages du public ou les vid\u00e9os de r\u00e9actions apr\u00e8s le spectacle, afin de cr\u00e9er un effet de fomentation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Action : Faciliter l'achat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transformez l'int\u00e9r\u00eat en action en simplifiant le processus d'achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tactique<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veillez \u00e0 ce que votre syst\u00e8me de billetterie soit convivial et ne comporte qu'un minimum d'\u00e9tapes pour effectuer un achat.<\/li>\n\n\n\n<li>Utilisez des appels \u00e0 l'action clairs dans les publicit\u00e9s, les courriels et les messages sociaux (par exemple, \u201cAchetez vos billets maintenant !\u201d).<\/li>\n\n\n\n<li>Proposez des offres limit\u00e9es dans le temps pour cr\u00e9er un sentiment d'urgence.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Fid\u00e9lisation : Transformer les participants en d\u00e9fenseurs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le voyage ne s'arr\u00eate pas \u00e0 la vente d'un billet. Il faut fid\u00e9liser les visiteurs pour les encourager \u00e0 revenir et \u00e0 promouvoir le bouche-\u00e0-oreille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tactique<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envoyez des sondages apr\u00e8s l'\u00e9v\u00e9nement pour recueillir des commentaires et montrer que vous accordez de l'importance \u00e0 l'opinion de votre public.<\/li>\n\n\n\n<li>Partagez les faits marquants, les photos ou les vid\u00e9os apr\u00e8s l'\u00e9v\u00e9nement afin de c\u00e9l\u00e9brer le succ\u00e8s et d'encourager les futurs participants.<\/li>\n\n\n\n<li>Cr\u00e9ez des programmes de fid\u00e9lisation ou des incitations \u00e0 l'adh\u00e9sion pour les clients qui reviennent.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Du parcours du client au marketing <strong>entonnoir<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des outils utilis\u00e9s par les sp\u00e9cialistes du marketing pour guider les clients tout au long de leur parcours, de la prise de conscience \u00e0 l'action, est ce que l'on appelle un <a href=\"https:\/\/www.semrush.com\/blog\/marketing-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">entonnoir marketing<\/a>. Un entonnoir identifie les modes d'interaction avec le client tout au long de son parcours, ainsi que la ou les actions suivantes qu'il entreprendra \u00e0 chaque \u00e9tape.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'un entonnoir marketing efficace ne doit pas n\u00e9cessairement \u00eatre compliqu\u00e9e ou co\u00fbteuse. Parfois, il s'agit simplement de relier les points afin d'obtenir plus d'impact \u00e0 partir de ce que vous faites d\u00e9j\u00e0. Voici un exemple tr\u00e8s simple dont la mise en \u0153uvre ne n\u00e9cessite ni beaucoup de temps ni beaucoup d'argent :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Commencer par l'engagement : Les bobines<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par cr\u00e9er des bobines Instagram et Facebook amusantes et authentiques qui donnent aux nouveaux publics une id\u00e9e de ce \u00e0 quoi ils peuvent s'attendre. Ces vid\u00e9os doivent mettre en valeur la personnalit\u00e9 de votre \u00e9tablissement ou l'artiste d'une mani\u00e8re qui attire l'attention - pensez \u00e0 des clips en coulisses, des interviews ou du contenu ludique. L'objectif n'est pas de vendre des billets, mais de susciter l'int\u00e9r\u00eat des gens et de les faire interagir avec votre page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Recibler avec les publicit\u00e9s pour les billets<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez attir\u00e9 leur attention, il est temps de promouvoir la vente de billets. Utilisez la fonction de reciblage de Meta pour cr\u00e9er des audiences personnalis\u00e9es compos\u00e9es de personnes ayant interagi avec votre page ou avec Reels. Diffusez des annonces avec des appels \u00e0 l'action clairs, comme \u201cAchetez vos billets maintenant !\u201d. Incluez des visuels accrocheurs, des t\u00e9moignages ou de courts clips qui expliquent ce qui rend le spectacle incontournable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Recueillir des commentaires et cr\u00e9er votre liste de diffusion par courrier \u00e9lectronique<\/strong>st<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s l'\u00e9v\u00e9nement, assurez le suivi des acheteurs de billets en leur envoyant une enqu\u00eate de satisfaction. Vous montrerez ainsi que vous accordez de l'importance \u00e0 leur opinion, mais vous obtiendrez \u00e9galement des informations qui vous permettront d'am\u00e9liorer les \u00e9v\u00e9nements \u00e0 venir. Incluez une question sur la mani\u00e8re dont ils ont entendu parler du spectacle. \u00c0 la fin de l'enqu\u00eate, invitez-les \u00e0 s'inscrire \u00e0 votre lettre d'information \u00e9lectronique pour b\u00e9n\u00e9ficier d'un acc\u00e8s anticip\u00e9 aux billets, d'offres sp\u00e9ciales ou de contenus exclusifs sur les coulisses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Nourrir avec un contenu d'e-mail cibl\u00e9<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les abonn\u00e9s au courrier \u00e9lectronique sont votre public en or - ils sont d\u00e9j\u00e0 investis dans ce que vous offrez. Ne gaspillez pas cette opportunit\u00e9 en envoyant un contenu ennuyeux et g\u00e9n\u00e9rique. Cr\u00e9ez des automatismes et des segments d'e-mails bas\u00e9s sur le comportement afin d'envoyer un contenu personnalis\u00e9 qui les incitera \u00e0 revenir pour un autre spectacle. Faites-leur savoir que vous les appr\u00e9ciez et gardez-les engag\u00e9s et enthousiastes quant \u00e0 la suite des \u00e9v\u00e9nements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet entonnoir simple permet \u00e0 votre marketing d'\u00eatre cibl\u00e9 et efficace. En commen\u00e7ant par l'engagement, en nourrissant l'int\u00e9r\u00eat et en entretenant les relations, vous pouvez non seulement vendre plus de billets, mais aussi d\u00e9velopper un public fid\u00e8le qui reviendra toujours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 commencer ? Cr\u00e9ons un entonnoir personnalis\u00e9 qui fonctionne pour vous ! <a href=\"https:\/\/troubadoursandvagabonds.com\/fr\/contact\/\">Contactez-moi<\/a> aujourd'hui.<\/p>","protected":false},"excerpt":{"rendered":"<p>Selling tickets to performances by lesser-known artists can feel like an uphill battle. Tribute shows and well-loved plays practically sell themselves, but filling seats for up-and-coming musicians or new playwrights\u2014even [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[24,15],"tags":[26,25],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-development","category-tips-tools","tag-marketing-funnel","tag-ticket-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s your customer&#039;s journey? - Troubadours &amp; Vagabonds Productions<\/title>\n<meta name=\"description\" content=\"Audiences need more than a &quot;buy tickets&quot; post to take a chance on something new. 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