{"id":538,"date":"2025-02-12T15:34:38","date_gmt":"2025-02-12T15:34:38","guid":{"rendered":"https:\/\/troubadoursandvagabonds.com\/?p=538"},"modified":"2026-02-19T17:21:04","modified_gmt":"2026-02-19T17:21:04","slug":"arts-marketing-trends-2025","status":"publish","type":"post","link":"https:\/\/troubadoursandvagabonds.com\/fr\/arts-marketing-trends-2025\/","title":{"rendered":"25 organisations artistiques ont fait part de leurs d\u00e9fis en mati\u00e8re de marketing - voici ce que nous avons appris"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Performing arts organizations across Canada are working harder than ever to fill seats. But what performing arts marketing trends are actually delivering results? Where should small teams focus their time to get the biggest return? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To answer these questions, I reached out to venues and presenters across the country, gathering insights on their biggest marketing challenges and successes. The results reveal clear trends\u2014what\u2019s driving audience engagement, what\u2019s falling flat, and where the biggest opportunities lie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What came through loud and clear? Successful marketing in the arts combines <strong>strong digital engagement, community-driven storytelling, and audience-focused content<\/strong> with <strong>targeted advertising and direct outreach<\/strong>. Not surpringly, investing in staff, automation, and data-driven decision-making makes a measurable difference.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Click to skip to the topic you care about most<\/summary>\n<ul class=\"wp-block-list\">\n<li>Find out <a href=\"#whatworks\">which marketing tactics really work<\/a> \u2014 and <a href=\"#what-doesnt-work\">which don&#8217;t<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"#who-responded\">who responded to the survey<\/a><\/li>\n\n\n\n<li>See which <a href=\"#marketing-tools\">marketing tools<\/a> are most popular in the perfoming arts sector \u2014 and how satisfied presenters are with them<\/li>\n\n\n\n<li>Discover what kinds of <a href=\"#training\">training and support<\/a> presenters want today<\/li>\n\n\n\n<li><a href=\"#path-forward\">The path forward<\/a>: read how I believe performing arts organizations can meet these challenges<\/li>\n<\/ul>\n<\/details>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to my own email outreach, the invitation to participate also went out through several regional presenter organizations. Many thanks to <a href=\"https:\/\/manitobaartsnetwork.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manitoba Arts Network<\/a> (MAN), <a href=\"https:\/\/www.osac.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Organization of Saskatchewan Arts Councils<\/a> (OSAC), the <a href=\"https:\/\/atlanticpresenters.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlantic Presenters Association<\/a> (APA), the Quebec <a href=\"https:\/\/www.quebec-elan.org\/\">English Language Arts Network<\/a> (ELAN), the <a href=\"https:\/\/capacoa.ca\/en\/\">Canadian Association for the Performing Arts<\/a> (CAPACOA), <a href=\"https:\/\/bclive.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">BC Live<\/a>, <a href=\"https:\/\/www.ontariopresents.ca\/\">Ontario Presents<\/a>, and the <a href=\"https:\/\/www.sparcperformingarts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPARC Network<\/a> for their assistance in sending out the survey link! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Key Takeaways<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Small teams, big challenges<\/strong> \u2192 Most respondents have only 1-2 marketing staff.<\/li>\n\n\n\n<li><strong>Budgets remain tight<\/strong> \u2192 Nearly half of respondents work with &lt;$12,000\/year.<\/li>\n\n\n\n<li><strong>Training is a priority<\/strong> \u2192 Many want more support with digital marketing.<\/li>\n\n\n\n<li><strong>Tool satisfaction varies<\/strong> \u2192 Ticketing, CRM, and donor systems have mixed reviews.<\/li>\n\n\n\n<li><strong>Community-driven marketing is key<\/strong> \u2192 Local storytelling and engagement work best.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd14 <em>&#8220;I think we maybe need to reassess why we are doing marketing. There is often a kind of internal desire to make content or campaigns to reach audiences. Sometimes we consider if the &#8216;broadcast&#8217; model of marketing is getting us further away from our mission.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udea8<em>&#8220;We&#8217;ve had countless events this year that were wonderful, engaging performances playing to half a house or less. The sense of lost opportunities for our residents is heartbreaking. For all of our existence in this rural county, we have played to a small, mostly upscale segment of the population and left unaddressed is a large segment of our market that does not value going to a theatre as going to a theatre has never been a part of their life experience. Breaking this barrier, with children but with the adult population as well, will not only improve our performance metrics and thus our ability to bring more and better programs to the region, but it will improve individual lives and the collective life of our community \/ county. Thus, a campaign to brand the venue and get people in the door who have never come before is also a must do if we are to truly succeed.&#8221;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatworks\">Top Performing Arts Marketing Strategies (That Actually Work) <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most performing arts organizations are using a mix of <strong>digital, social, and community-focused<\/strong> marketing tactics to reach audiences. Here are the strategies survey respondents reported to be the most effective:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Social Media Advertising &amp; Engagement-Oriented Content<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook and Instagram are the top-performing platforms<\/strong>, with Meta ads generating strong results.<\/li>\n\n\n\n<li><strong>Creative, visually-driven content<\/strong>\u2014fun reels, high-quality video, and behind-the-scenes posts\u2014gets the most engagement.<\/li>\n\n\n\n<li><strong>Collaborator posts<\/strong> (tagging artists, influencers, or partners) increase visibility and audience reach.<\/li>\n\n\n\n<li><strong>Ticket giveaways and contests<\/strong> effectively boost shares and engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cCollaborator posts increases visibility and engages new audiences by 44%, high quality video and photography results in more re-shares online, Paid sponsorship ads over social media platforms increases reach and impressions to 88K over the last 90 days.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cGetting software that allows us to schedule and send social media posts across platforms has been very helpful.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Effective Email Marketing Gets Results<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct email outreach<\/strong> to existing clients remains one of the most effective tactics.<\/li>\n\n\n\n<li><strong>Cross-promotions with other arts organizations<\/strong> via e-newsletters help build awareness.<\/li>\n\n\n\n<li><strong>Behind-the-scenes content<\/strong> in weekly email updates increases open rates.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cOur Weekly E-card open rate is quite high as we focus on giving people more behind-the-scenes scoops.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cA simple draw box for free tickets has increased our mailing list substantially. Our demographic is predominantly seniors so old-school methods are sometimes best.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Community-Centred Content<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts featuring <strong>local artists, staff, influencers, or community members<\/strong> generate the highest engagement.<\/li>\n\n\n\n<li><strong>Hyper-local advertising<\/strong> on community websites and news outlets can be effective, especially in smaller markets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cWe get the most engagement when we create content about community members. Our top four posts of this year are all related to either a staff member or a local artist.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cInfluencer marketing: inviting them to a special night offering them a free drink and merch. Hiring a videographer to film and edit &#8220;man on the street&#8221;-style videos to use on socials. Hiring a photographer and tagging those influencers for reshare on socials.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Optimizing Paid Ads &amp; Targeting<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta ads are effective<\/strong>, but some organizations are looking to diversify beyond Facebook and Instagram.<\/li>\n\n\n\n<li><strong>Highly specific geotargeting<\/strong> increases the effectiveness of digital ads.<\/li>\n\n\n\n<li><strong>Local digital platforms<\/strong> (e.g., regional event websites, online newspapers) help reach niche audiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cAs always, our Facebook and Instagram paid advertising tended to work the best in terms of getting engagement and clicks to our website. We also branched out and did some paid advertising through local websites that cater to news and events\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Website &amp; User Experience<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website redesigns<\/strong> improve engagement and ticket sales.<\/li>\n\n\n\n<li><strong>Event listings on digital calendars<\/strong> help drive awareness and audience attendance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cOur website was redesigned and is now very efficient and user-friendly.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Staffing &amp; Resources Matter<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hiring dedicated marketing staff<\/strong> significantly improves outcomes compared to relying on volunteers.<\/li>\n\n\n\n<li><strong>Scheduling and automation tools<\/strong> help small teams maintain consistency and reach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 <em>\u201cWe suck at marketing, we just started hiring someone this year, we relied on volunteers before and it did not work out well. We&#8217;re hoping it gets better.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-doesnt-work\">Struggling to Sell Tickets? Here\u2019s What\u2019s NOT Working in Arts Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While many performing arts organizations have found success with social media, email marketing, and community-driven strategies, others have struggled to see results with certain tactics. Here\u2019s what respondents identified as <strong>ineffective marketing strategies<\/strong> and the challenges they face.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Frustrations with Paid Advertising<\/strong> <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta ads (Facebook &amp; Instagram) aren\u2019t performing as well as they used to.<\/strong> Many respondents reported that their boosted posts and paid event promotions were no longer driving ticket sales.<\/li>\n\n\n\n<li><strong>Issues with \u201cad limbo\u201d and lack of transparency.<\/strong> Some ads appear to run but don\u2019t generate meaningful engagement, and Meta\u2019s support offers little help.<\/li>\n\n\n\n<li><strong>Expensive but ineffective ads.<\/strong> Several organizations investing in billboards, radio, print ads, and sponsored posts on arts and culture websites said these placements were costly and had minimal impact.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cWe paid for a $500 sponsored post in an online magazine, but the results were not reflected in ticket sales.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cWe experimented with a billboard which did not get the traction we thought it would. People may have seen it, but it did not translate into sales or increased traffic.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Underperforming Social Media Platforms<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Twitter\/X and YouTube were rated as the least effective platforms<\/strong>, followed by LinkedIn, TikTok, and Instagram.<\/li>\n\n\n\n<li><strong>Instagram doesn\u2019t always complement Facebook.<\/strong> Some organizations found that Instagram duplicated efforts rather than expanding reach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cInstagram not terribly effective or accretive to our Facebook efforts. Small rural market.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cOur biggest challenge is reaching our audience without any budget to do so. Relying on public posting, the algorithm and repetition is all we&#8217;ve got.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. The Decline of Print Advertising<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Print media is losing relevance.<\/strong> Several respondents noted that newspaper and magazine ads provided little return on investment, however others said local publications did deliver results.<\/li>\n\n\n\n<li><strong>The loss of local newspapers has changed brand awareness strategies.<\/strong> Organizations that once relied on community newspapers now struggle to replace this tactic, especially if they serve small-town audiences that don&#8217;t spend much time on social media.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cOur local newspaper stopped printing in 2023, which really changed how we promote our events in the community.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Ineffective Presenter-Provided Materials<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing materials provided by touring artists and presenters often fail to connect with audiences.<\/strong><\/li>\n\n\n\n<li><strong>Lack of compelling visuals or descriptions hurts engagement.<\/strong> A headshot or generic show description isn\u2019t enough to generate ticket sales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cOur audience has a hard time engaging with presenter materials, especially if they don\u2019t clearly showcase what a performance will be about.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Cost vs. Return on Investment (ROI)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rising costs make it harder to justify marketing spend.<\/strong> Whether digital or traditional advertising, organizations are wary of spending on strategies that don\u2019t directly convert to sales.<\/li>\n\n\n\n<li><strong>Small teams with limited resources can\u2019t afford to experiment with ineffective platforms<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4<em> \u201cWe&#8217;re doing everything we can within our budget. We need more money to do anything else. So stuck.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-responded\"><strong>Who Responded to the Survey?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A total of <strong>25 professionals<\/strong> from the performing arts sector participated in the survey. Their roles included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Executive Directors<\/strong><\/li>\n\n\n\n<li><strong>General Managers<\/strong><\/li>\n\n\n\n<li><strong>Artistic Directors<\/strong><\/li>\n\n\n\n<li><strong>Communications &amp; Marketing Managers<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These respondents represented a mix of <strong>venues, presenters, festivals, theatre companies, and other arts organizations<\/strong> from across Canada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where They\u2019re Located<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Survey participants came from all over the country, with the highest representation from <strong>British Columbia (9)<\/strong> and <strong>Nova Scotia (5)<\/strong>. Other respondents were from <strong>Ontario (2), New Brunswick (2),<\/strong> and <strong>one organization each from Newfoundland, Northwest Territories, Yukon, Quebec, Saskatchewan, Alberta, and Manitoba.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-1024x431.png\" alt=\"\" class=\"wp-image-547 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-8-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing Budgets &amp; Staffing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing budgets varied widely among organizations, with nearly half spending less than $12,000 annually:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11 organizations<\/strong> \u2013 Less than <strong>$12,000<\/strong><\/li>\n\n\n\n<li><strong>5 organizations<\/strong> \u2013 <strong>$12,000\u2013$24,000<\/strong><\/li>\n\n\n\n<li><strong>4 organizations<\/strong> \u2013 <strong>$24,000\u2013$50,000<\/strong><\/li>\n\n\n\n<li><strong>4 organizations<\/strong> \u2013 More than <strong>$50,000<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-1024x431.png\" alt=\"\" class=\"wp-image-548 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-9-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing &amp; Communications Teams<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing teams tend to be <strong>small and resource-strapped<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Almost half<\/strong> of respondents had only <strong>one or two full-time employees<\/strong> dedicated to marketing and communications.<\/li>\n\n\n\n<li><strong>One-quarter<\/strong> relied on <strong>part-time marketing staff<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-1024x431.png\" alt=\"\" class=\"wp-image-549 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-10-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This reinforces a common challenge in the sector\u2014marketing is often one of many responsibilities handled by a small team, limiting the time available for strategy, content creation, and audience development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4 &#8220;<em>With only one person managing marketing and communications, the biggest challenges are balancing multiple priorities, maintaining consistent content creation across platforms, maximizing engagement with limited resources, and establishing effective digital strategies and long-term planning.<\/em>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"487\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1024x487.png\" alt=\"\" class=\"wp-image-539 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1024x487.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-300x143.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-768x365.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1536x730.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2048x974.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/487;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-tools\"><strong>Satisfaction with Marketing Tools<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"436\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-1024x436.png\" alt=\"\" class=\"wp-image-541 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-1024x436.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-300x128.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-768x327.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-1536x655.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-2-2048x873.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/436;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We asked respondents about the marketing tools they use and how satisfied they are with them. Here\u2019s what stood out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ticketing &amp; Box Office Systems<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highly fragmented landscape<\/strong>\u2014no single tool dominates the sector.<\/li>\n\n\n\n<li><strong>Most organizations were satisfied with their ticketing systems<\/strong>, but adoption varies widely.<\/li>\n\n\n\n<li><strong>TheatreManager (now <a href=\"https:\/\/www.spektrix.com\/en-gb\/\">Spektrix<\/a>)<\/strong> was the most commonly used tool (5 users).<\/li>\n\n\n\n<li>Other tools used by more than one respondent: <strong><a href=\"http:\/\/www.tixhub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TixHub<\/a> (2), <a href=\"https:\/\/www.vbotickets.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBO<\/a> (2)<\/strong>.<\/li>\n\n\n\n<li>Additional ticketing platforms mentioned: <strong><a href=\"https:\/\/www.ticketowl.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ticket Owl<\/a>, <a href=\"https:\/\/neonone.com\/solutions\/arts-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arts People<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N30000003K6wSEAS\">Patron Manager<\/a> (a SalesForce add-on), <a href=\"https:\/\/audienceview.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AudienceView<\/a>, <a href=\"https:\/\/www.ticketpro.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">TicketPro<\/a>, <a href=\"https:\/\/www.showpass.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Showpass<\/a>, <a href=\"https:\/\/www.wix.com\/app-market\/web-solution\/events\" target=\"_blank\" rel=\"noreferrer noopener\">Wix plugins<\/a>, and outsourcing to a venue&#8217;s box office.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Website CMS (Content Management Systems)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WordPress<\/strong> is the most popular CMS among respondents.<\/li>\n\n\n\n<li><strong>Most users were somewhat or very satisfied<\/strong> with their CMS.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-1024x431.png\" alt=\"\" class=\"wp-image-545 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-6-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udee4 <em>&#8220;[I wish I had] a more comprehensive CRM\/ticketing system to have a more complete overview of audience management and the stages each segment is at. Currently it feels like marketing, ticketing, and fund development operate separately or with challenges when overlapping.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Marketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp is the most widely used email tool.<\/strong><\/li>\n\n\n\n<li><strong>Most respondents were only \u201csomewhat\u201d satisfied<\/strong> with their email marketing solution.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-1024x431.png\" alt=\"\" class=\"wp-image-544 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-5-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fundraising &amp; Donor Management<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Many organizations do not have a dedicated donor management tool.<\/strong><\/li>\n\n\n\n<li>Among those who do, <strong><a href=\"https:\/\/www.canadahelps.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">CanadaHelps<\/a> is the most commonly used.<\/strong><\/li>\n\n\n\n<li>Some respondents use their <strong>ticketing systems for donation management<\/strong> instead of standalone tools.<\/li>\n\n\n\n<li>Other donor management tools mentioned: <strong><a href=\"https:\/\/www.keela.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keela<\/a> <\/strong>and<strong> <a href=\"https:\/\/www.societ.com\/solutions\/sumac-donations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumac<\/a>.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"515\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-1024x515.png\" alt=\"\" class=\"wp-image-543 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-1024x515.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-300x151.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-768x386.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-1536x772.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-4-2048x1030.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/515;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer Relationship Management (CRM) Systems<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM adoption is low<\/strong>\u2014most respondents <strong>do not<\/strong> use a CRM.<\/li>\n\n\n\n<li>Those who do use a CRM were <strong>only somewhat satisfied<\/strong> with its effectiveness.<\/li>\n\n\n\n<li>SalesForce and integrated box office CRMs were the most common.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-1024x431.png\" alt=\"\" class=\"wp-image-542 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-1024x431.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-300x126.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-768x323.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-1536x646.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-3-2048x862.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/431;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other Marketing &amp; Communications Tools Used<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond ticketing and email marketing, respondents shared additional tools they rely on, including:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Design &amp; Content Creation:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> (2 mentions)<\/strong> \u2013 Popular for quick, professional-looking graphics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Media Management:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.facebook.com\/business\/m\/meta-business-suite\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Business Suite<\/a> (2 mentions)<\/strong> \u2013 For Facebook\/Instagram ads &amp; scheduling.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.loomly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loomly<\/a><\/strong> \u2013 Social media planning &amp; content approval.<\/li>\n\n\n\n<li><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sprout Social<\/strong> <\/a>\u2013 Social media management &amp; analytics.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/thepreviewapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preview App<\/a><\/strong> \u2013 Instagram content planning.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linktree<\/a><\/strong> \u2013 Link-in-bio tool for Instagram.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Other Tools Mentioned:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity<\/a><\/strong> \u2013 AI research assistant.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.betterimpact.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Better Impact<\/a><\/strong> \u2013 Volunteer scheduling &amp; communication.<\/li>\n\n\n\n<li><a href=\"https:\/\/dotdigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DotDigital<\/strong> <\/a>\u2013 Integrated with ticketing systems, replaces Constant Contact.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a><\/strong> \u2013 Team communication.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.usemotion.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motion<\/a><\/strong> \u2013 Productivity &amp; task management.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"training\"><strong>Strong Desire for Training &amp; Support<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most consistent themes across survey responses was <strong>a strong desire for training<\/strong> in digital marketing. Many organizations struggle with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid social media advertising (especially Meta Ads).<\/li>\n\n\n\n<li>Audience segmentation &amp; data analysis.<\/li>\n\n\n\n<li>Marketing automation.<\/li>\n\n\n\n<li>Content strategy &amp; campaign planning.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"548\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-1024x548.png\" alt=\"\" class=\"wp-image-540 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-1024x548.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-300x161.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-768x411.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-1536x823.png 1536w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/02\/image-1-2048x1097.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/548;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude4f <em>&#8220;I&#8217;d love to find some specific training on marketing in remote communities\/communities you are not currently in. We tour to remote communities across the North, and the marketing tactics of cities do not work in those locations. There&#8217;s minimal insight available into effective strategies beyond what I&#8217;m currently doing.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll be offering a series of <a href=\"https:\/\/troubadoursandvagabonds.com\/category\/webinars\/\">free webinars<\/a> on these and other topics this year. If you want to be notified when I announce them, please sign up using the form embedded on that page (or shoot me a message using the chat widget on this page and I will add you to the email list). I will also be adding more blog posts and free resources to this site over the coming weeks and months, so watch this space for more! You can also book me for private training online or in person on these and other marketing topics. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"path-forward\">The Path Forward: Making Smart Marketing Choices in a Changing Landscape<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations are looking for <strong>more cost-effective, trackable, and audience-driven marketing strategies<\/strong> rather than spending money on broad, underperforming platforms. The future of performing arts marketing lies in <strong>data-driven decision-making, better storytelling, and highly targeted outreach.<\/strong> As one respondent said: \u201c<em>Our first step is to understand our audience better so we can tailor marketing efforts.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenges facing arts marketers today are real\u2014tight budgets, small teams, shifting audience behaviors, and increasing competition for attention. But the good news is that solutions exist. The key is <strong>working smarter, not harder<\/strong>, by focusing on strategic, audience-driven marketing that aligns with current realities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many organizations, the challenge isn\u2019t just about reaching people\u2014it\u2019s also convincing them to spend time and money on live performance. Inflation and cost-of-living pressures mean that audiences are more selective with their entertainment dollars. Younger audiences, in particular, often don\u2019t have a built-in habit of attending live events, so asking them to buy a ticket often means <strong>asking them to change their behavior<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given these challenges, arts organizations <strong>can\u2019t afford to spread their marketing efforts too thin<\/strong>. The most successful teams are the ones that take a step back to assess what\u2019s working, what\u2019s not, and where their efforts will have the most impact. This is where strategic decision-making comes into play\u2014choosing to invest time and resources into the tactics that actually move the needle and stepping away from ineffective strategies that drain energy without results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those with small teams, time is the most valuable resource. That&#8217;s why I have created <strong>The Encore Growth System<\/strong> to help performing arts organizations attract new audiences, turn them into loyal patrons, and keep them coming back \u2014&nbsp;even when there&#8217;s limited time, resources, and budget for marketing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Encore Growth System: A Smarter Approach to Audience Building<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With small teams and limited budgets, arts organizations don\u2019t have time to waste on marketing that doesn\u2019t convert. That\u2019s why I developed the <strong>Encore Growth System<\/strong>\u2014a practical, step-by-step approach to getting results without burning out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Encore Growth System is built around three key pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Spark<\/strong> \u2013 Before people can buy a ticket, they need to know you exist. This step is about building awareness in a way that resonates\u2014whether that\u2019s through community outreach, digital ads, or partnerships.<\/li>\n\n\n\n<li><strong>The Engagement Engine<\/strong> \u2013 Capturing attention is one thing. Keeping people interested long enough to buy a ticket is another. This step ensures that your marketing doesn\u2019t just reach audiences but nurtures them into attendees.<\/li>\n\n\n\n<li><strong>The Loyalty Loop<\/strong> \u2013 A one-time ticket purchase is great, but repeat attendance is even better. This step is about building lasting relationships with your audience\u2014encouraging memberships, donations, and word-of-mouth promotion.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">While every performing arts organization needs these three pillars in place to build a robust and resilient marketing system, you shouldn&#8217;t try and tackle it all at once.  Start by identifying whether your challenge is attracting new audiences, getting them to engage, or keeping them coming back \u2014 and then get to work strengthening those marketing systems. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you have a small budget, a small team, or both, smart marketing strategies like the Encore Growth System can help you spend your time wisely, attract the right people, and build stronger connections with your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The landscape is changing\u2014but with the right strategies, performing arts organizations can <strong>adapt, grow, and thrive<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want personalized marketing strategies tailored to your arts organization? <a href=\"https:\/\/troubadoursandvagabonds.com\/contact\/\">Book a free, no-obligation 30-minute strategy session<\/a> and start selling more tickets today. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En d\u00e9cembre 2024 et janvier 2025, j'ai contact\u00e9 des lieux et des diffuseurs de tout le pays et leur ai demand\u00e9 de partager un aper\u00e7u de leurs d\u00e9fis et opportunit\u00e9s en mati\u00e8re de marketing. <\/p>","protected":false},"author":4,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[28,38,15],"tags":[29,30,31],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-notes","category-practice-and-process","category-tips-tools","tag-marketing-challenges","tag-marketing-opportunities","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 Arts Organizations Shared Their Marketing Challenges\u2014Here\u2019s What We Learned - Troubadours &amp; 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