{"id":611,"date":"2025-04-10T18:58:50","date_gmt":"2025-04-10T18:58:50","guid":{"rendered":"https:\/\/troubadoursandvagabonds.com\/?p=611"},"modified":"2026-01-02T18:20:24","modified_gmt":"2026-01-02T18:20:24","slug":"building-audiences-through-community-connection","status":"publish","type":"post","link":"https:\/\/troubadoursandvagabonds.com\/fr\/building-audiences-through-community-connection\/","title":{"rendered":"De la flash mob au festival : construire un public en s'appuyant sur les liens de la communaut\u00e9"},"content":{"rendered":"<iframe data-src=\"https:\/\/creators.spotify.com\/pod\/show\/troubadoursandvagabonds\/embed\/episodes\/From-Flash-Mob-to-Festival-What-the-Festival-of-Dance-Annapolis-Royal-FODAR-can-teach-us-about-building-audiences-e31cdrk\/a-absm039\" height=\"150px\" width=\"800px\" frameborder=\"0\" scrolling=\"no\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa7 <strong>\u00c9couter<\/strong>: <em><a href=\"https:\/\/creators.spotify.com\/pod\/show\/troubadoursandvagabonds\/episodes\/From-Flash-Mob-to-Festival-What-the-Festival-of-Dance-Annapolis-Royal-FODAR-can-teach-us-about-building-audiences-e31cdrk\/a-absm039\" target=\"_blank\" rel=\"noreferrer noopener\">Randy Glynn explique comment FODAR gagne de nouveaux adeptes pour la danse contemporaine \u00e0 Annapolis Royal (Nouvelle-\u00c9cosse).<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comment cr\u00e9er un festival de danse respect\u00e9 au niveau national dans une ville d'\u00e0 peine 550 habitants ?<\/strong><br>C'est exactement ce que <strong>Randy Glynn<\/strong> L'histoire de ce projet offre des le\u00e7ons pratiques et puissantes \u00e0 tous ceux qui travaillent dans le domaine des arts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le dernier \u00e9pisode de mon podcast, <em>Hors sc\u00e8ne<\/em>, Je me suis entretenu avec Randy, directeur artistique de l'Institut des arts de la sc\u00e8ne. <a href=\"https:\/\/fodar.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Festival de Danse Annapolis Royal (FODAR)<\/a>, pour explorer ce qu'il faut faire pour d\u00e9velopper un festival \u00e0 la fois audacieux sur le plan artistique et profond\u00e9ment enracin\u00e9 dans une petite ville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'histoire de FODAR est un puissant exemple de <strong>construire un public par le biais de la connexion communautaire<\/strong>-Tout diffuseur d'art peut en tirer des enseignements, qu'il travaille dans une ville rurale ou dans une grande ville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s du festival n'est pas seulement d\u00fb \u00e0 de grands spectacles ou \u00e0 des actions de sensibilisation intelligentes. Il s'agit d'une \u00e9tude de cas sur ce qui se passe lorsque vous <strong>concevoir votre programmation - et votre pr\u00e9sence - en fonction d'un lien r\u00e9el avec votre public<\/strong>. Que vous pr\u00e9sentiez de la danse, de la musique, du th\u00e9\u00e2tre ou des \u0153uvres pluridisciplinaires, il y a beaucoup \u00e0 retenir de cette conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf9f 1. L'accessibilit\u00e9 ne se r\u00e9sume pas au prix du billet<\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2-300x300.png\" alt=\"Dancer and Choreographer: Tanveer Alam\" class=\"wp-image-635 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2-300x300.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2-1024x1024.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2-150x150.png 150w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2-768x768.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/2.png 1080w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><figcaption class=\"wp-element-caption\"><em>\u2018Zhoom\u2019 du danseur et chor\u00e9graphe Tanveer Alam. Photo : Dillon Tonkin : Dillon Tonkin.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'une des innovations les plus r\u00e9ussies de FODAR est la suivante <strong><a href=\"https:\/\/fodar.ca\/market-dances\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danses de march\u00e9<\/a><\/strong>: des spectacles courts, gratuits et familiaux qui se d\u00e9roulent en plein air sur le march\u00e9 des producteurs locaux. Le format est simple : chaque pi\u00e8ce doit durer de cinq \u00e0 huit minutes, convenir \u00e0 tous les \u00e2ges et \u00eatre mise en sc\u00e8ne parmi les \u00e9tals du march\u00e9 pendant l'effervescence d'un week-end d'\u00e9t\u00e9.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cLes artistes pouvaient faire tout ce qu'ils voulaient, tant que c'\u00e9tait familial et que cela ne durait pas plus de huit minutes. Cela fonctionne. Nous avons conserv\u00e9 ce format depuis lors\u201d.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le cadre est d\u00e9contract\u00e9 et accessible. Les gens s'arr\u00eatent en allant chercher leurs l\u00e9gumes, les enfants se tr\u00e9moussent au premier rang et les danseurs se produisent \u00e0 quelques pas des p\u00e2tisseries et des \u00e9tals de fleurs. C'est un format qui invite \u00e0 la curiosit\u00e9 et r\u00e9duit les enjeux, en particulier pour les spectateurs qui d\u00e9couvrent la danse pour la premi\u00e8re fois.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cCela fonctionne exactement comme la sensibilisation est cens\u00e9e le faire. Les gens viennent au th\u00e9\u00e2tre en fonction de ce qu'ils voient \u00e0 l'ext\u00e9rieur.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un exemple parfait de ce que je dis souvent \u00e0 mes clients : <strong>Le marketing n'est pas seulement quelque chose que l'on fait une fois que le spectacle est programm\u00e9 - il commence par la fa\u00e7on dont on fa\u00e7onne l'exp\u00e9rience d\u00e8s le d\u00e9but.<\/strong> FODAR ne s'est pas content\u00e9 de promouvoir diff\u00e9remment, il a r\u00e9imagin\u00e9 le point d'entr\u00e9e.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd1d 2. La visibilit\u00e9 cr\u00e9e la confiance<\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3-300x300.png\" alt=\"Dancers: Tyler Gledhill, Miyeko Ferguson, Connor Mitten, Sully Malaeb Proulx\" class=\"wp-image-638 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3-300x300.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3-1024x1024.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3-150x150.png 150w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3-768x768.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/3.png 1080w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><figcaption class=\"wp-element-caption\"><em> <\/em>\u2018<em>L'homme en noir\u2019, chor\u00e9graphi\u00e9 par Jame Kudelka. Les danseurs :   De gauche \u00e0 droite : Tyler Gledhill, Miyeko Ferguson, Connor Mitten, Sully Malaeb Proulx. Photo : Jeremy Mimnagh<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">FODAR's <strong><a href=\"https:\/\/fodar.ca\/residency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programme de r\u00e9sidence cr\u00e9ative<\/a><\/strong> va encore plus loin. Il permet \u00e0 des artistes professionnels de la danse de vivre et de travailler dans la communaut\u00e9 pendant les deux semaines pr\u00e9c\u00e9dant le festival. Pendant cette p\u00e9riode, ils r\u00e9p\u00e8tent, assistent \u00e0 des \u00e9v\u00e9nements, font des achats dans les commerces locaux et apprennent \u00e0 conna\u00eetre la ville, non pas par le biais d'une programmation, mais simplement en faisant partie de la vie quotidienne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cRien ne d\u00e9mystifie l'art comme le fait de conna\u00eetre les artistes. \u00c0 la fin, pratiquement tout le monde en ville les connaissait\u201d.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit pas d'apparitions ponctuelles. Les artistes font partie du tissu quotidien de la ville : ils font leurs courses, assistent \u00e0 des \u00e9v\u00e9nements locaux et discutent avec leurs voisins. Dans une petite communaut\u00e9, ce type d'interactions informelles et quotidiennes a beaucoup de poids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et il n'y a pas que les artistes invit\u00e9s. Randy et sa famille ont pass\u00e9 pr\u00e8s de 40 \u00e9t\u00e9s \u00e0 Annapolis Royal, y ont \u00e9lev\u00e9 leurs enfants et se sont int\u00e9gr\u00e9s \u00e0 la communaut\u00e9 bien avant le d\u00e9but du festival. Ce type d'int\u00e9gration cr\u00e9e une base de confiance que les campagnes de marketing seules ne peuvent pas reproduire.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cJ'ai \u00e9t\u00e9 entra\u00eeneur de football. Cela a fait plus que n'importe quel plan de sensibilisation\u201d.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un rappel que dans toute communaut\u00e9, <strong>les relations sont le fondement du d\u00e9veloppement de l'audience<\/strong>. Les gens soutiennent ce \u00e0 quoi ils se sentent li\u00e9s, et ce type de lien se construit lentement, r\u00e9guli\u00e8rement et souvent d'une mani\u00e8re qui n'a pas grand-chose \u00e0 voir avec des affiches en papier ou des messages sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udde0 3. Curate avec votre public \u00e0 l'esprit (sans l'abrutir).<\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4-300x300.png\" alt=\"'Kid Sister' choreographed by Alyssa Martin. Dancer: Sierra Kellman. Photo: Alyssa Martin\" class=\"wp-image-636 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4-300x300.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4-1024x1024.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4-150x150.png 150w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4-768x768.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/4.png 1080w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><figcaption class=\"wp-element-caption\"><em>\u2018Kid Sister\u2019, chor\u00e9graphi\u00e9 par Alyssa Martin. Danseuse : Sierra Kellman. Photo : Alyssa Martin : Alyssa Martin<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Randy et son \u00e9quipe s'appuient sur six principes directeurs pour s\u00e9lectionner les \u0153uvres pr\u00e9sent\u00e9es au festival :<br><strong>Qualit\u00e9, vari\u00e9t\u00e9, diversit\u00e9, accessibilit\u00e9, humour et humanisme.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cPar accessibilit\u00e9, je n'entends pas les rampes d'acc\u00e8s pour fauteuils roulants. Je veux parler d'un travail qui comporte une fen\u00eatre pour le commun des mortels, qui n'obscurcit pas ce qui se passe.\u2018<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Trop souvent, nous supposons que le public ne \u201ccomprendra pas\u201d - et soit nous sur-expliquons, soit nous nous en tenons \u00e0 ce qui est s\u00fbr. Mais l'approche du FODAR consiste \u00e0 <strong>rencontrer les gens l\u00e0 o\u00f9 ils sont, tout en les invitant \u00e0 participer \u00e0 quelque chose de significatif<\/strong>. Le travail est difficile, certes, mais il est \u00e9galement ouvert sur le plan \u00e9motionnel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cLa danse contemporaine n'a pas besoin d'\u00eatre obscure ou trop intellectualis\u00e9e. Nous recherchons des \u0153uvres qui touchent le c\u0153ur\u201d.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Et l'humour ? Il fait partie de la signature du festival.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cUne grande partie de la danse contemporaine traite du temps qui s'\u00e9coule entre le moment o\u00f9 l'on prend le poison et celui o\u00f9 l'on meurt. Ce n'est pas forc\u00e9ment le cas.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C'est cet \u00e9quilibre - entre rigueur et humanit\u00e9, d\u00e9fi et joie - qui incite le public \u00e0 revenir. Et c'est un rappel utile pour tous ceux d'entre nous qui con\u00e7oivent des programmes d'engagement public.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf31 4. La coh\u00e9rence renforce la cr\u00e9dibilit\u00e9<\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1-300x300.png\" alt=\"'What we Carry' by dancer and choreographer Barbara Diabo. Photo: Chris Randle\" class=\"wp-image-637 lazyload\" data-srcset=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1-300x300.png 300w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1-1024x1024.png 1024w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1-150x150.png 150w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1-768x768.png 768w, https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2025\/04\/1.png 1080w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><figcaption class=\"wp-element-caption\"><em>\u2018What we Carry\u2019 de la danseuse et chor\u00e9graphe Barbara Diabo. Photo de l'artiste : Chris Randle<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le FODAR n'a pas commenc\u00e9 par des spectacles \u00e0 guichets ferm\u00e9s ou par une reconnaissance nationale. Le premier succ\u00e8s du festival est venu d'un projet profond\u00e9ment local : une danse communautaire r\u00e9unissant 12 personnes \u00e2g\u00e9es d'Annapolis Royal. Le spectacle a attir\u00e9 une foule de 600 personnes - plus que la population de la ville \u00e0 l'\u00e9poque - et a d\u00e9clench\u00e9 une \u00e9tonnante vague d'attention, y compris des invitations \u00e0 des tourn\u00e9es internationales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cNous avons dans\u00e9. Nous avons ri. Nous nous sommes amus\u00e9s. Aucun d'entre nous n'\u00e9tait pr\u00e9par\u00e9 \u00e0 la r\u00e9ponse.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, beaucoup de ces premiers participants venaient pour voir leurs amis et leur famille sur sc\u00e8ne. Lorsque le festival s'est orient\u00e9 vers la pr\u00e9sentation de danse contemporaine professionnelle, les chiffres n'ont pas \u00e9t\u00e9 aussi \u00e9lev\u00e9s. Mais le FODAR n'a pas consid\u00e9r\u00e9 cela comme un \u00e9chec - il y a vu un signe que la danse contemporaine est un art. <strong>connexion<\/strong> \u00e9tait la cl\u00e9 de la croissance de l'audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que de reculer, ils se sont pench\u00e9s sur la question. Ils ont cr\u00e9\u00e9 des strat\u00e9gies pour rendre la danse professionnelle visible et accessible - comme les Danses de march\u00e9 et le Programme de r\u00e9sidences de cr\u00e9ation - non pas en \u00e9dulcorant l'art, mais en <strong>construire de v\u00e9ritables ponts entre les artistes et le public<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil du temps, et gr\u00e2ce \u00e0 l'attention constante des conservateurs, le festival s'est forg\u00e9 une r\u00e9putation de programmation de haute qualit\u00e9 et pertinente, \u00e0 laquelle les gens reviennent ann\u00e9e apr\u00e8s ann\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cVous assistez \u00e0 un mauvais spectacle de danse contemporaine et vous n'y retournez jamais. Vous allez voir un film minable et vous continuez \u00e0 aller au cin\u00e9ma. Nous voulions que les gens reviennent.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Cet engagement \u00e0 long terme a port\u00e9 ses fruits : en 2024, pr\u00e8s de <strong>900 personnes<\/strong> ont assist\u00e9 au festival-<strong>164% de la population de la ville<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cNous nous sommes fait conna\u00eetre. Les gens posent des questions sur le festival \u00e0 la quincaillerie. C'est important.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2728 Une vue d'ensemble : Concevoir pour connecter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'histoire de FODAR est un exemple convaincant de ce qui peut se produire lorsque nous passons d'un mode de pens\u00e9e \u00e0 un autre. <em>\u201cComment faire pour que davantage de personnes franchissent la porte ?\u201d<\/em> \u00e0 <strong>\u201cComment faire en sorte que ce que nous offrons soit vraiment pertinent et m\u00e9rite que l'on y revienne ?\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cCe n'est pas que les gens \u00e9taient avides de danse contemporaine. Ils avaient envie de ressentir quelque chose.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Au fond, c'est ce que fait le meilleur marketing : il relie la bonne offre aux bonnes personnes d'une mani\u00e8re qui semble significative. FODAR y est parvenu en fa\u00e7onnant sa programmation, sa pr\u00e9sence et ses partenariats autour des relations, et pas seulement de la port\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'il s'agisse d'une ville rurale ou d'un quartier urbain, les principes sont les m\u00eames :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rendez votre travail visible dans la vie de tous les jours<\/li>\n\n\n\n<li>Concevoir des exp\u00e9riences qui respectent la capacit\u00e9 d'engagement de votre public<\/li>\n\n\n\n<li>Faire preuve de coh\u00e9rence et d'attention<\/li>\n\n\n\n<li>\u00c9tablir de vraies relations - \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur du th\u00e9\u00e2tre<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Car lorsque les gens se sentent vus, inclus et inspir\u00e9s, ils se pr\u00e9sentent. Et ils reviennent.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ce passage de la promotion \u00e0 l'objectif est le point de d\u00e9part d'un engagement r\u00e9el et durable du public.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfa7 Vous voulez entendre toute l'histoire ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de notre conversation, Randy raconte comment le FODAR a commenc\u00e9 par une foule \u00e9clair de personnes \u00e2g\u00e9es, s'est transform\u00e9 en une production prim\u00e9e et est devenu l'un des festivals de danse les plus respect\u00e9s de la r\u00e9gion. Il parle \u00e9galement des d\u00e9fis li\u00e9s au financement, des choix de programmation et de ce que signifie r\u00e9ellement gagner la confiance d'une communaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udf99 \u00c9couter l'\u00e9pisode : <em>En coulisses avec Briana Doyle<\/em> \u2013 <em><a href=\"https:\/\/creators.spotify.com\/pod\/show\/troubadoursandvagabonds\/episodes\/From-Flash-Mob-to-Festival-What-the-Festival-of-Dance-Annapolis-Royal-FODAR-can-teach-us-about-building-audiences-e31cdrk\/a-absm039\" target=\"_blank\" rel=\"noreferrer noopener\">Randy Glynn explique comment FODAR gagne de nouveaux adeptes pour la danse contemporaine \u00e0 Annapolis Royal (Nouvelle-\u00c9cosse).<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment un festival de danse rural de Nouvelle-\u00c9cosse est pass\u00e9 d'un projet communautaire ponctuel \u00e0 un \u00e9v\u00e9nement respect\u00e9 \u00e0 l'\u00e9chelle nationale, et ce que son succ\u00e8s r\u00e9v\u00e8le sur les liens avec le public, la programmation et le pouvoir de la participation.<\/p>","protected":false},"author":4,"featured_media":614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[24,16,28,4],"tags":[33,32],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-development","category-featured","category-field-notes","category-podcast","tag-dance","tag-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Flash Mob to Festival: Building audiences through community connection - Troubadours &amp; 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