{"id":6934,"date":"2026-04-21T14:41:18","date_gmt":"2026-04-21T18:41:18","guid":{"rendered":"https:\/\/troubadoursandvagabonds.com\/?p=6934"},"modified":"2026-04-17T14:44:37","modified_gmt":"2026-04-17T18:44:37","slug":"what-we-measure","status":"publish","type":"post","link":"https:\/\/troubadoursandvagabonds.com\/fr\/what-we-measure\/","title":{"rendered":"Ce que nous mesurons fa\u00e7onne ce que nous cr\u00e9ons"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Jouer la prudence peut \u00eatre risqu\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les arts de la sc\u00e8ne, nous avons tendance \u00e0 \u00e9valuer le succ\u00e8s au niveau d'un seul spectacle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a s'est vendu ? On a fait un point d'\u00e9quilibre ? On a perdu de l'argent ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sont des questions raisonnables. La plupart des pr\u00e9sentateurs travaillent avec des ressources limit\u00e9es, et la pression pour rentabiliser chaque \u00e9v\u00e9nement est r\u00e9elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais quand chaque \u00e9mission doit se justifier par elle-m\u00eame, les pr\u00e9sentateurs deviennent plus prudents. Les artistes r\u00e9duisent leurs ambitions. La programmation devient plus pr\u00e9visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et au fil du temps, les audiences cessent de cro\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est pas un manque d'imagination. C'est un r\u00e9sultat pr\u00e9visible de la mani\u00e8re dont le \u201c succ\u00e8s \u201d est mesur\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le probl\u00e8me, c'est le cadre.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la plupart des industries, le succ\u00e8s n'est pas \u00e9valu\u00e9 transaction par transaction. Il est \u00e9valu\u00e9 sur l'ensemble d'un portefeuille. Certains investissements perdent de l'argent. Certains ne d\u00e9gagent ni profit ni perte. D'autres d\u00e9passent les attentes. Ce qui compte, c'est la performance du syst\u00e8me sur la dur\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les arts, nous appliquons souvent une norme diff\u00e9rente. Chaque spectacle doit \u00eatre un succ\u00e8s. Chaque risque doit \u00eatre justifi\u00e9 imm\u00e9diatement. Chaque r\u00e9sultat est jug\u00e9 isol\u00e9ment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat ? La stabilit\u00e9 \u00e0 court terme \u2014 et la stagnation \u00e0 long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce qui est optimis\u00e9 \u2014 et ce qui est perdu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque le succ\u00e8s est mesur\u00e9 au niveau d'un \u00e9v\u00e9nement unique, le syst\u00e8me s'optimise naturellement pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>noms reconnaissables<\/li>\n\n\n\n<li>formats familiers<\/li>\n\n\n\n<li>attrait \u00e9prouv\u00e9 pour le public<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces choix sont judicieux. Ils r\u00e9duisent les risques. Ils prot\u00e8gent les relations avec les conseils d'administration et les parties prenantes. Ils rendent les r\u00e9sultats plus pr\u00e9visibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ils r\u00e9duisent \u00e9galement la gamme de ce qui est possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau travail peine \u00e0 trouver sa place. Les artistes \u00e9mergents ont moins d'occasions de se connecter avec le public. Et le public lui-m\u00eame est rarement invit\u00e9 \u00e0 \u00e9largir ses go\u00fbts ou ses attentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le temps, cela cr\u00e9e une boucle de r\u00e9troaction silencieuse : programmation s\u00fbre \u2192 publics stables \u2192 croissance limit\u00e9e \u2192 prudence continue<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nous mesurons la mauvaise chose<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'objectif est de construire des audiences \u2013 pour approfondir l'engagement, \u00e9largir la port\u00e9e et cr\u00e9er des relations durables \u2013 alors \u00e9valuer le succ\u00e8s spectacle par spectacle est fondamentalement en d\u00e9calage avec cet objectif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/troubadoursandvagabonds.com\/fr\/experience-is-a-relationship-not-an-interaction\/\">La croissance de l'audience ne se fait pas en une seule nuit<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela se produit par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>exposition r\u00e9p\u00e9t\u00e9e<\/li>\n\n\n\n<li>exp\u00e9riences coh\u00e9rentes<\/li>\n\n\n\n<li>confiance b\u00e2tie avec le temps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont plus lents, plus difficiles \u00e0 mesurer et moins imm\u00e9diatement visibles que les ventes de billets ou les chiffres de streaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce sont des indicateurs bien plus significatifs de durabilit\u00e9 \u00e0 long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L'effet de distorsion des m\u00e9triques faciles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette dynamique ne se limite pas aux performances en direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur culturel, nous sommes de plus en plus guid\u00e9s par des m\u00e9triques qui sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>facile \u00e0 suivre<\/li>\n\n\n\n<li>facile \u00e0 signaler<\/li>\n\n\n\n<li>et, souvent, facile \u00e0 truquer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les chiffres du streaming, la port\u00e9e sur les r\u00e9seaux sociaux, les taux de clics \u2013 tout cela donne une illusion de croissance, mais ne refl\u00e8te pas toujours un engagement significatif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant ce temps, les indicateurs qui comptent le plus \u2014 fid\u00e9lit\u00e9 du public, profondeur de la connexion, pr\u00e9sence communautaire \u2014 sont plus difficiles \u00e0 quantifier et prennent plus de temps \u00e0 se r\u00e9v\u00e9ler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous optimisons donc pour ce que nous pouvons mesurer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et ce faisant, nous risquons de fausser les r\u00e9sultats m\u00eames que nous essayons d'atteindre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un changement de perspective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne signifie pas que la viabilit\u00e9 financi\u00e8re n'a pas d'importance. Elle en a. Mais nous devons \u00e9galement r\u00e9fl\u00e9chir attentivement \u00e0 o\u00f9 et comment nous \u00e9valuons le succ\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le succ\u00e8s a \u00e9t\u00e9 mesur\u00e9 sur une saison, pas sur un seul \u00e9v\u00e9nement ?<\/li>\n\n\n\n<li>certains spectacles ont \u00e9t\u00e9 intentionnellement positionn\u00e9s comme des tremplins pour le public ?<\/li>\n\n\n\n<li>le risque a \u00e9t\u00e9 compris comme faisant partie d'une strat\u00e9gie plus large, et non comme un \u00e9chec ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ne sont pas des id\u00e9es radicales. C'est une pratique courante dans de nombreux secteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais dans les arts, ils exigent un changement de perspective, passant de la validation \u00e0 court terme \u00e0 une r\u00e9flexion \u00e0 long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Si nous voulons des r\u00e9sultats diff\u00e9rents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si nous voulons accro\u00eetre nos publics, soutenir des \u0153uvres artistiques plus ambitieuses et b\u00e2tir des \u00e9cosyst\u00e8mes culturels plus r\u00e9silients, nous devons aligner la mani\u00e8re dont nous mesurons le succ\u00e8s avec ce que nous valorisons r\u00e9ellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que tant que nous ne changerons pas ce que nous mesurons, nous obtiendrons les m\u00eames r\u00e9sultats.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tout ce qui compte dans les arts ne peut pas \u00eatre facilement mesur\u00e9, et tout ce qui peut \u00eatre mesur\u00e9 ne refl\u00e8te pas ce qui compte vraiment. Les chiffres de streaming, la port\u00e9e et les clics peuvent signaler une croissance, mais ils ne refl\u00e8tent pas toujours un engagement significatif.<br \/>\nPendant ce temps, ce qui importe le plus \u2014 la fid\u00e9lit\u00e9 du public, la profondeur de la connexion, la pr\u00e9sence communautaire \u2014 est plus difficile \u00e0 mesurer et plus lent \u00e0 \u00e9merger. Par cons\u00e9quent, nous risquons de construire des strat\u00e9gies bas\u00e9es sur de mauvais indicateurs. <\/p>","protected":false},"author":4,"featured_media":6935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[28,38],"tags":[66,65,60],"class_list":["post-6934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-notes","category-practice-and-process","tag-audience-development","tag-metrics","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What we measure shapes what we make - Troubadours &amp; Vagabonds Productions<\/title>\n<meta name=\"description\" content=\"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/troubadoursandvagabonds.com\/fr\/what-we-measure\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What we measure shapes what we make - Troubadours &amp; Vagabonds Productions\" \/>\n<meta property=\"og:description\" content=\"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/troubadoursandvagabonds.com\/fr\/what-we-measure\/\" \/>\n<meta property=\"og:site_name\" content=\"Troubadours &amp; Vagabonds Productions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/troubadoursandvagabonds\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T18:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Briana Doyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Briana Doyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/\"},\"author\":{\"name\":\"Briana Doyle\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#\\\/schema\\\/person\\\/f508d4a5fe934a162ad5798d5502049f\"},\"headline\":\"What we measure shapes what we make\",\"datePublished\":\"2026-04-21T18:41:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/\"},\"wordCount\":610,\"publisher\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/audience.jpg\",\"keywords\":[\"audience development\",\"metrics\",\"strategy\"],\"articleSection\":[\"Field Notes\",\"Practice &amp; Process\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/\",\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/\",\"name\":\"What we measure shapes what we make - Troubadours &amp; Vagabonds Productions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/audience.jpg\",\"datePublished\":\"2026-04-21T18:41:18+00:00\",\"description\":\"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#primaryimage\",\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/audience.jpg\",\"contentUrl\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/audience.jpg\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/what-we-measure\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Field Notes\",\"item\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/category\\\/field-notes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What we measure shapes what we make\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#website\",\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/\",\"name\":\"Troubadours and Vagabonds Productions\",\"description\":\"Coaching and consulting for arts and culture professionals\",\"publisher\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#organization\",\"name\":\"Troubadours and Vagabonds Productions\",\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/cropped-Troubadours-FINAL-logo-3.png\",\"contentUrl\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/cropped-Troubadours-FINAL-logo-3.png\",\"width\":500,\"height\":178,\"caption\":\"Troubadours and Vagabonds Productions\"},\"image\":{\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/troubadoursandvagabonds\",\"https:\\\/\\\/www.instagram.com\\\/troubadoursandvagabonds\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/#\\\/schema\\\/person\\\/f508d4a5fe934a162ad5798d5502049f\",\"name\":\"Briana Doyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g\",\"caption\":\"Briana Doyle\"},\"sameAs\":[\"https:\\\/\\\/troubadoursandvagabonds.com\\\/\"],\"url\":\"https:\\\/\\\/troubadoursandvagabonds.com\\\/fr\\\/author\\\/briana_d\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What we measure shapes what we make - Troubadours &amp; Vagabonds Productions","description":"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/troubadoursandvagabonds.com\/fr\/what-we-measure\/","og_locale":"fr_CA","og_type":"article","og_title":"What we measure shapes what we make - Troubadours &amp; Vagabonds Productions","og_description":"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.","og_url":"https:\/\/troubadoursandvagabonds.com\/fr\/what-we-measure\/","og_site_name":"Troubadours &amp; Vagabonds Productions","article_publisher":"https:\/\/www.facebook.com\/troubadoursandvagabonds","article_published_time":"2026-04-21T18:41:18+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg","type":"image\/jpeg"}],"author":"Briana Doyle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Briana Doyle","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#article","isPartOf":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/"},"author":{"name":"Briana Doyle","@id":"https:\/\/troubadoursandvagabonds.com\/#\/schema\/person\/f508d4a5fe934a162ad5798d5502049f"},"headline":"What we measure shapes what we make","datePublished":"2026-04-21T18:41:18+00:00","mainEntityOfPage":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/"},"wordCount":610,"publisher":{"@id":"https:\/\/troubadoursandvagabonds.com\/#organization"},"image":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg","keywords":["audience development","metrics","strategy"],"articleSection":["Field Notes","Practice &amp; Process"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/","url":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/","name":"What we measure shapes what we make - Troubadours &amp; Vagabonds Productions","isPartOf":{"@id":"https:\/\/troubadoursandvagabonds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#primaryimage"},"image":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg","datePublished":"2026-04-21T18:41:18+00:00","description":"Are arts organizations measuring the right things? This article explores how success metrics shape programming, audience growth, and long-term sustainability.","breadcrumb":{"@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/troubadoursandvagabonds.com\/what-we-measure\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#primaryimage","url":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg","contentUrl":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2026\/04\/audience.jpg","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/troubadoursandvagabonds.com\/what-we-measure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/troubadoursandvagabonds.com\/"},{"@type":"ListItem","position":2,"name":"Field Notes","item":"https:\/\/troubadoursandvagabonds.com\/category\/field-notes\/"},{"@type":"ListItem","position":3,"name":"What we measure shapes what we make"}]},{"@type":"WebSite","@id":"https:\/\/troubadoursandvagabonds.com\/#website","url":"https:\/\/troubadoursandvagabonds.com\/","name":"Troubadours et Vagabonds Productions","description":"Coaching et conseil pour les professionnels des arts et de la culture","publisher":{"@id":"https:\/\/troubadoursandvagabonds.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/troubadoursandvagabonds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/troubadoursandvagabonds.com\/#organization","name":"Troubadours et Vagabonds Productions","url":"https:\/\/troubadoursandvagabonds.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/troubadoursandvagabonds.com\/#\/schema\/logo\/image\/","url":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2021\/08\/cropped-Troubadours-FINAL-logo-3.png","contentUrl":"https:\/\/troubadoursandvagabonds.com\/wp-content\/uploads\/2021\/08\/cropped-Troubadours-FINAL-logo-3.png","width":500,"height":178,"caption":"Troubadours and Vagabonds Productions"},"image":{"@id":"https:\/\/troubadoursandvagabonds.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/troubadoursandvagabonds","https:\/\/www.instagram.com\/troubadoursandvagabonds\/"]},{"@type":"Person","@id":"https:\/\/troubadoursandvagabonds.com\/#\/schema\/person\/f508d4a5fe934a162ad5798d5502049f","name":"Briana Doyle","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1940d2ee08464b76d7bb5cd56a13895b0258043cba9c3ca9fa8869c82ca6725d?s=96&d=mm&r=g","caption":"Briana Doyle"},"sameAs":["https:\/\/troubadoursandvagabonds.com\/"],"url":"https:\/\/troubadoursandvagabonds.com\/fr\/author\/briana_d\/"}]}},"_links":{"self":[{"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/posts\/6934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/comments?post=6934"}],"version-history":[{"count":0,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/posts\/6934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/media\/6935"}],"wp:attachment":[{"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/media?parent=6934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/categories?post=6934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/troubadoursandvagabonds.com\/fr\/wp-json\/wp\/v2\/tags?post=6934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}