Find out what’s working, what’s not, and where to focus next.
Your work matters—but your marketing just isn’t clicking.
Maybe people aren’t showing up, your branding feels a little off, or you’re doing a lot... but not seeing results. This one-time audit is designed to help artists and cultural organizations figure out what’s working, what’s not, and where to focus next.
I’ll review your website, social media, email marketing, and how people are experiencing your work online. You’ll get a clear, jargon-free summary of key findings—plus 3–5 actionable steps to help you move forward with confidence.
Who it’s for:
Solo artists, small organizations, or anyone who’s stuck and needs a fresh, strategic perspective.
Price: $499
You know your mission—let’s make sure your audience does too.
If you're not sure your message is landing—or you're launching something new and want to get it right—the first step is to clarify who you're trying to reach, so you can speak their language and connect with purpose.
Together, we’ll clarify your audience, align your messaging, review your marketing approach, and create a focused, realistic plan to guide your outreach and engagement.
What’s included:
A deep dive into your current and potential audience segments
Messaging and program alignment
A clear, prioritized strategy roadmap
90-minute planning session and follow-up action guide
Who it’s for:
Organizations planning a new season or initiative, or rethinking their approach to audience development.
Artists preparing to tour, launch a new project, or rebrand with purpose.
Pricing:
$2,500 for organizations · $1,500 for artists
Put your strategy into action—with support that fits your time, team & capacity.
You’ve got a plan. Now you need help making it real—without burning out your staff or losing momentum. This is where I come in.
I work alongside you to bring your strategy to life, offering guidance, accountability, and hands-on support where you need it most. That might include content planning, audience engagement, campaign design, or streamlining your digital tools.
What’s included:
Choose the level of support that’s right for you:
All retainers require a minimum 3-month commitment to allow time for implementation, learning, and adjustment. Setup fees may apply depending on scope.
Build your team’s skills and confidence—to make sure good ideas lead to real results.
If you want to keep your marketing work in-house but need a bit of guidance, this service is for you. I offer coaching and training to help your team feel more confident, aligned, and equipped to move forward with clarity.
Whether you’re onboarding someone new, evolving an existing role, or supporting a team through growth, we’ll work together to build the capacity you need—without burning out.
Options include:
Who it’s for:
Arts and culture organizations looking to grow their in-house capacity—whether that means deepening specific skills, building confidence in a new role, or expanding what their team can take on.
Pricing:
Available as a standalone service or as part of an implementation retainer.
Every organization is different—and so is what you're working toward. Whether you need a strategic plan, a fresh perspective, or hands-on support, I’m here to help you find the right path forward.
Let’s start with a conversation. Book a free discovery call, and we’ll explore the best way to connect with your audience and move forward with clarity, purpose, and impact.
1. Discovery
2. Evaluation
3. Analysis
4. Action
Troubadours & Vagabonds Productions is based in the Greater Montreal area. We work remotely with clients across Canada.
We acknowledge that we live on unceded Indigenous land. The Kanien’kehá:ka (Mohawk) Nation is recognized as the traditional custodian of the lands and waters of Tiohtià:ke (Montreal), which has long served as a place for many First Nations to live, meet and exchange. We also wish to recognize the strong ties that unite the Anishinaabe Nation to this territory, which is known by these people as Mooniyang (in Anishinaabemowin). Today, the Tiohtià:ke/Mooniyang lands are home to a diverse population of Indigenous and other people. We respect the continued connections to the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community and beyond.
Let's start with a conversation to understand your goals, challenges, and resources. Whether it’s a one-time audit, a strategy plan, or ongoing support, we’ll recommend the best option to fit your needs and budget. Book a free discovery call to get started.
Our focus is on measurable growth. Whether it’s increased website traffic, stronger engagement, or higher ticket sales, we work with you to set clear goals and track progress with regular performance reports so you can see the impact of our work.
We’ll adapt to your capacity. For strategy plans and retainers, we start with regular check-ins to align priorities and gather input. From there, we handle the heavy lifting so you can focus on your mission.
Our retainer packages focus on overall audience growth through digital strategy, SEO, ads, and engagement. We can include promotion for select key events as part of your plan or offer it as an add-on service. Let’s discuss your needs during your discovery call.
Absolutely. Our packages provide a framework, but we tailor the specifics to align with your goals, capacity, and budget. Every organization is different, and we’re here to meet you where you are.
Pricing varies based on the scope of the engagement.
Yes, we are able to offer training on a variety of topics. Feel free to book a consultation call and we can discuss your needs.
Many grant programs are available to offset project costs for Canadian arts organizations. Artists, cultural workers, and arts organizations can apply for funding for digital strategy and implementation through Canada Council's Digital Greenhouse or Digital Generator programs. Other grant programs may also be applicable. If you need help with your application we are available to support you in writing your grant.
