Every engagement begins with Strategy First, a focused 2-month sprint to assess your current state, identify what’s holding you back, and build a clear roadmap to help you achieve your goals.
From there, we move through quarterly Growth Cycles, 90-day phases of focused work designed to strengthen one core area of your audience and revenue engine. Each cycle targets one of the three pillars of the Encore Growth System:
Spark – Attract new audiences, funders, or collaborators
Engagement Engine – Nurture interest into action through content, storytelling, and systems
Loyalty Loop – Retain and elevate your strongest supporters through stewardship, segmentation, and smart retention strategies
Once your core systems are running smoothly and your team is ready, we can help you Systematize & Sustain: build playbooks, train your team, and put the right tools in place to manage the Encore Growth System in-house.
$1,250/month × 2 months (or $2,500 flat)
Diagnose what’s holding you back and chart the path forward.
This 2-month strategy sprint gives you clarity on where to focus, what’s missing, and how to build sustainable growth. You'll receive a custom roadmap, a growth stage diagnostic, and clear priorities to align your team around what matters most.
As part of this phase, we’ll assess each of the three pillars of your growth system — Spark, Engagement, and Loyalty — using our growth stage framework:
Emerging – Systems are inconsistent or missing. You're flying by instinct.
Developing – Some structure is in place, but it’s not consistent or scalable.
Thriving – You have working systems and are seeing positive results.
Systematized – Core systems are built and running, but refinement and consistency are still evolving.
Sustaining – Your team is confidently managing and optimizing the system for long-term growth.
Knowing where you are helps us focus your next 90 days on building the right systems in the right order — and avoid wasting time on strategies you’re not ready to sustain yet.
👉 Perfect as a starting point for a new season, a leadership transition, or a pivot in strategy.
$2,500–$3,500/month (or Coaching Only: $1,500/month)
Strengthen the part of your audience engine that needs the most support.
Each quarter, we focus on the Encore Pillar that will have the biggest impact on your audience and revenue growth — whether it’s attracting new people, engaging your community more consistently, or retaining and growing your most loyal supporters.
Your roadmap determines the focus, and your growth stage determines the right kind of work. You’ll get the campaigns, systems, content, and coaching you need to build real capacity — not just short-term results.
👉 Flexible enough to meet you where you are. Focused enough to move the needle.
| Pillar | Emerging → Developing | Developing → Thriving |
|---|---|---|
| Spark | Audience personas, campaign calendar, lead magnet, Meta ad setup & management | Ad testing, updated messaging, cross-channel outreach strategy |
| Engagement | CRM setup, email welcome series, basic content system | Segmented automations, storytelling upgrades, content rhythm optimization |
| Loyalty Loop | Patron/donor segmentation, thank-you systems, basic retention tracking | Upgrade offers, member/donor journey mapping, renewal/recapture campaigns |
$2,000–$3,000/month
Build the internal systems, tools, and team capacity to sustain your mission and increase your impact
You’ve gained traction. Now it’s time to make it sustainable. In this phase, we’ll document what’s working, create playbooks and SOPs, build or refine your dashboards, and equip your team to manage your Encore Growth System independently.
Whether you’re training internal staff, onboarding a new hire, or transitioning to a leaner model, this phase ensures your growth strategy keeps delivering results long after our work ends.
👉 Ideal for organizations ready to internalize their systems, delegate with confidence, and plan long-term.
| Focus Area | Examples of Projects or Deliverables |
|---|---|
| Process Documentation | Campaign SOPs, content playbooks, email response templates, automation maps |
| Team Training | Internal training decks, onboarding guides, workflow walkthroughs |
| Delegation Readiness | Task tracking tools, role responsibility charts, admin automation setup |
| Performance Monitoring | Dashboard setup (CRM, email, web), scorecard templates, KPI tracking sheets |
| Long-Term Planning | Annual communications & revenue calendar, seasonal campaign planning toolkit |
| Sustainability Tools | "What to do when" cheat sheets, troubleshooting flowcharts, tech stack audits |
| Phase | Monthly Range | Minimum Commitment |
|---|---|---|
| Strategy First | $1,250/month × 2 months (or $2,500 flat) | 2 months |
| Growth Cycle | $2,500–$3,500/month (or Coaching Only: $1,500/month) | 3 month cycle |
| Organize | $2,000–$3,000/month | Tailored to your needs |
Each phase includes a tailored mix of strategy, hands-on support, and capacity-building designed to meet your organization where you are — and move you forward with purpose.
Unlike one-size-fits-all marketing retainers, this approach is:
Focused on your mission and goals
Pillar-specific — so we only build what you actually need
Designed for impact and sustainability — not churn or content for content’s sake
Whether we’re helping you attract new audiences, retain more supporters, or pass the reins to your team, you’ll get clear deliverables, measurable progress, and systems that keep working after the contract ends.
While the Encore Growth System is the core of my work, I also offer custom engagements for arts organizations with specific goals, challenges, or time-sensitive needs.
Whether you're preparing for a season launch, refreshing your donor messaging, developing a sponsorship pitch, training your team, or exploring new ways to reach your audience — I can design a focused engagement that delivers clarity, capacity, and results.
If you're facing a tight deadline, a transition, or just need a strategic partner to help move something forward, let’s talk. We’ll shape the scope around what’s most urgent and meaningful for your organization right now.
👉 Project-based work typically starts at $1,500.
Every organization is different — and so is what you're working toward. Whether you need a strategic plan, a fresh perspective, or hands-on support, I’m here to help you find the right path forward.
Let’s start with a conversation. Book a free discovery call, and we’ll explore how to grow your audience, strengthen support, and move forward with clarity, purpose, and impact.
Together, we’ll find out where the Encore Growth System can make the biggest difference for your team.
1. Discovery
2. Evaluation
3. Analysis
4. Action
Troubadours & Vagabonds Productions is based in the Greater Montreal area. We work remotely with clients across Canada.
We acknowledge that we live on unceded Indigenous land. The Kanien’kehá:ka (Mohawk) Nation is recognized as the traditional custodian of the lands and waters of Tiohtià:ke (Montreal), which has long served as a place for many First Nations to live, meet and exchange. We also wish to recognize the strong ties that unite the Anishinaabe Nation to this territory, which is known by these people as Mooniyang (in Anishinaabemowin). Today, the Tiohtià:ke/Mooniyang lands are home to a diverse population of Indigenous and other people. We respect the continued connections to the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community and beyond.
Let's start with a conversation to understand your goals, challenges, and resources. Whether it’s a one-time audit, a strategy plan, or ongoing support, we’ll recommend the best option to fit your needs and budget. Book a free discovery call to get started.
Our focus is on measurable growth. Whether it’s increased website traffic, stronger engagement, or higher ticket sales, we work with you to set clear goals and track progress with regular performance reports so you can see the impact of our work.
We’ll adapt to your capacity. For strategy plans and retainers, we start with regular check-ins to align priorities and gather input. From there, we handle the heavy lifting so you can focus on your mission.
Our retainer packages focus on overall audience growth through digital strategy, SEO, ads, and engagement. We can include promotion for select key events as part of your plan or offer it as an add-on service. Let’s discuss your needs during your discovery call.
Absolutely. Our packages provide a framework, but we tailor the specifics to align with your goals, capacity, and budget. Every organization is different, and we’re here to meet you where you are.
Pricing varies based on the scope of the engagement.
Yes, we are able to offer training on a variety of topics. Feel free to book a consultation call and we can discuss your needs.
Many grant programs are available to offset project costs for Canadian arts organizations. Artists, cultural workers, and arts organizations can apply for funding for digital strategy and implementation through Canada Council programs. Other grant programs may also be applicable. If you need help with your application we are available to support you in writing your grant.
