Grassroots participation and professional presentation are not separate worlds. They support and strengthen one another.
We believe communities become more resilient, connected, and creatively vital when people have meaningful opportunities to participate in cultural life. Through presenting concerts, producing events, collaborating with artists, participating in artistic creation, and helping cultivate informal cultural spaces, we stay connected to the lived realities of audience behaviour, artistic practice, and community cultural life.
The insights we gain through practice help shape our research, strategy, and long-term thinking around participation, discoverability, touring, and cultural vitality. We engage with cultural ecosystems from within — observing patterns, building relationships, testing ideas, and learning through direct experience.
Strategy work requires clarity and courage. Effective strategy is not only analytical. It is emotional, relational, and operational. We seek to understand not only what an organization wants to become, but what it is truly willing to change in order to get there.
We are especially interested in helping organizations:
We're not interested in trendy tactics. We focus on helping organizations identify the leverage points most likely to create meaningful long-term impact.
Cultural experiences strengthen belonging, empathy, participation, identity, tourism, economic resilience, and social connection. They help people feel seen, connected, challenged, and part of something larger than themselves.
Research helps make these patterns visible.
We are particularly drawn to work that helps communities, organizations, and sector leaders:
We are interested in research that helps people ask better questions, see systems more clearly, and make more informed decisions about the future of cultural life in their communities.
Need a strategic plan, a fresh perspective, or hands-on support? We're here to help you find the right path forward.
Let’s start with a conversation. Book a free discovery call, and we’ll explore how to grow your audience, strengthen support, and move forward with clarity, purpose, and impact.
Troubadours & Vagabonds Productions is based in the Greater Montreal area. We work remotely with clients across Canada and in local community projects in and around Hudson, Quebec.
We acknowledge that we live on unceded Indigenous land. The Kanien’kehá:ka (Mohawk) Nation is recognized as the traditional custodian of the lands and waters of Tiohtià:ke (Montreal), which has long served as a place for many First Nations to live, meet and exchange. We also wish to recognize the strong ties that unite the Anishinaabe Nation to this territory, which is known by these people as Mooniyang (in Anishinaabemowin). Today, the Tiohtià:ke/Mooniyang lands are home to a diverse population of Indigenous and other people. We respect the continued connections to the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community and beyond.
Let's start with a conversation to understand your goals, challenges, and resources. Whether it’s a one-time audit, a strategy plan, or ongoing support, we’ll recommend the best option to fit your needs and budget. Book a free discovery call to get started.
Our focus is on measurable growth. Whether it’s increased website traffic, stronger engagement, or higher ticket sales, we work with you to set clear goals and track progress with regular performance reports so you can see the impact of our work.
We’ll adapt to your capacity. For strategy plans and retainers, we start with regular check-ins to align priorities and gather input. From there, we handle the heavy lifting so you can focus on your mission.
Our retainer packages focus on overall audience growth through digital strategy, SEO, ads, and engagement. We can include promotion for select key events as part of your plan or offer it as an add-on service. Let’s discuss your needs during your discovery call.
Absolutely. Our packages provide a framework, but we tailor the specifics to align with your goals, capacity, and budget. Every organization is different, and we’re here to meet you where you are.
Pricing varies based on the scope of the engagement.
Yes, we are able to offer training on a variety of topics. Feel free to book a consultation call and we can discuss your needs.
Many grant programs are available to offset project costs for Canadian arts organizations. Artists, cultural workers, and arts organizations can apply for funding for digital strategy and implementation through Canada Council programs. Other grant programs may also be applicable. If you need help with your application we are available to support you in writing your grant.
