Our Services

Whether you're clarifying your message, rethinking your audience strategy, or building long-term momentum, I offer tailored support designed for artists and performing arts organizations.

My services help you connect with the right audiences, improve engagement, and support growth that’s aligned with your values and capacity—so your marketing works in service of your mission, not just your to-do list.

Reach out to discuss the right approach for your goals, timeline, and budget.

Total Online Presence Review

Find out what’s working, what’s not, and where to focus next.

Your work matters—but your marketing just isn’t clicking.

Maybe people aren’t showing up, your branding feels a little off, or you’re doing a lot... but not seeing results. This one-time audit is designed to help artists and cultural organizations figure out what’s working, what’s not, and where to focus next.

I’ll review your website, social media, email marketing, and how people are experiencing your work online. You’ll get a clear, jargon-free summary of key findings—plus 3–5 actionable steps to help you move forward with confidence.

Who it’s for:
Solo artists, small organizations, or anyone who’s stuck and needs a fresh, strategic perspective.

Price: $499

Audience Alignment Strategy

You know your mission—let’s make sure your audience does too.

If you're not sure your message is landing—or you're launching something new and want to get it right—the first step is to clarify who you're trying to reach, so you can speak their language and connect with purpose.

Together, we’ll clarify your audience, align your messaging, review your marketing approach, and create a focused, realistic plan to guide your outreach and engagement.

What’s included:

  • A deep dive into your current and potential audience segments

  • Messaging and program alignment

  • A clear, prioritized strategy roadmap

  • 90-minute planning session and follow-up action guide

Who it’s for:
Organizations planning a new season or initiative, or rethinking their approach to audience development.
Artists preparing to tour, launch a new project, or rebrand with purpose.

Pricing:
$2,500 for organizations · $1,500 for artists

Strategic Implementation Support

Put your strategy into action—with support that fits your time, team & capacity.

You’ve got a plan. Now you need help making it real—without burning out your staff or losing momentum. This is where I come in.

I work alongside you to bring your strategy to life, offering guidance, accountability, and hands-on support where you need it most. That might include content planning, audience engagement, campaign design, or streamlining your digital tools.

What’s included:

  • Flexible support that grows with you
  • Strategic help with SEO, social media, email marketing, and audience reactivation
  • Clear reporting to track what’s working (and where to adjust)
  • Regular check-ins and guidance to keep you focused and supported

Choose the level of support that’s right for you:

  • Helping Hand – Starting at $899/month - Focused, reliable support to keep you moving forward—plus monthly strategy check-ins to stay aligned.
  • Growth Partner – Starting at $1,500/month - Collaborative planning, hands-on support, and audience engagement execution tailored to your goals and capacity.
  • Strategic Leadership – Starting at $2,500/month - A fractional marketing lead role—ideal for organizations without in-house strategy staff who need senior-level guidance.

All retainers require a minimum 3-month commitment to allow time for implementation, learning, and adjustment. Setup fees may apply depending on scope.

Level Up Your Team

Build your team’s skills and confidence—to make sure good ideas lead to real results.

If you want to keep your marketing work in-house but need a bit of guidance, this service is for you. I offer coaching and training to help your team feel more confident, aligned, and equipped to move forward with clarity.

Whether you’re onboarding someone new, evolving an existing role, or supporting a team through growth, we’ll work together to build the capacity you need—without burning out.

Options include:

  • Custom 1:1 or team coaching sessions
  • Training on digital marketing fundamentals (SEO, social media, ads, email, and more)
  • Easy-to-use templates, checklists, and tools
  • Follow-up support to help turn ideas into action

Who it’s for:
Arts and culture organizations looking to grow their in-house capacity—whether that means deepening specific skills, building confidence in a new role, or expanding what their team can take on.

Pricing:
Available as a standalone service or as part of an implementation retainer.

  • 1:1 or Small Group Coaching: Starting at $150/hour
  • Workshops & Team Training: Starting at $750

Let's talk

Every organization is different—and so is what you're working toward. Whether you need a strategic plan, a fresh perspective, or hands-on support, I’m here to help you find the right path forward.

Let’s start with a conversation. Book a free discovery call, and we’ll explore the best way to connect with your audience and move forward with clarity, purpose, and impact.

Our Process

1. Discovery

Where are you today? Where do you want to be? What is standing in your way?

2. Evaluation

How well are you reaching your audience through all stages of their journey?

3. Analysis

If everything is a priority, nothing is a priority. What is most important right now?

4. Action

How do you get from where you are to where you want to be? How will you know you have succeeded?
Testimonials
Briana was a real godsend during a difficult time. She stepped in calmly and took the reins of our marketing department. Thanks to her, we moved from crisis to exceeding our targets, significantly growing our customer base and improving our processes for the future. I can’t say enough good things about Briana—if you get the chance to work with her, count yourself lucky."
Andrew Chandler, Executive Director
Chester Playhouse, Nova Scotia
Jasmine Colomby
I cannot thank you enough for everything you have done for this project, The Heart of Riverdale, and myself. You have been so patient, flexible, reliable and a powerhouse of knowledge. I am grateful to have had you to work with on this.
Jasmine Colomby, Digital Strategy Implementation Coordinator
The Heart of Riverdale Community Centre, Yukon
Inga Petri
Briana brings uncommon skill and expertise to a wide range of marketing and digital assignments. She's sharp, always current, an empathetic coach and trainer, and a creative solver of her clients' marketing problems. Best of all she is a pleasure to work with.
Inga Petri
Strategic Moves Consulting, Whitehorse
Music producer Joel Schwartz
As a small business owner, I felt completely overwhelmed by the possible avenues where my business could go. As a coach, Briana was able to not only act as a sounding board for me, but also as a trusted advisor. Briana has a gentle and empathetic approach, but one that is also data-driven, so I can feel confident in the decisions that I am making in my business.
Joel Schwartz
Music Producer, Toronto
Hudson Day 2021
Kudos to Troubadours and Vagabonds Productions for their excellent work on Hudson Day. From populating Main Road with wonderful musicians to branding the event through digital media, you managed to create a beautiful atmosphere in town that lasted all afternoon. You were a big part of the success of Hudson Day 2021.
Glen Robinson
Festival Organizer, Hudson
FAQ

Troubadours & Vagabonds Productions is based in the Greater Montreal area. We work remotely with clients across Canada.

We acknowledge that we live on unceded Indigenous land. The Kanien’kehá:ka (Mohawk) Nation is recognized as the traditional custodian of the lands and waters of Tiohtià:ke (Montreal), which has long served as a place for many First Nations to live, meet and exchange. We also wish to recognize the strong ties that unite the Anishinaabe Nation to this territory, which is known by these people as Mooniyang (in Anishinaabemowin). Today, the Tiohtià:ke/Mooniyang lands are home to a diverse population of Indigenous and other people. We respect the continued connections to the past, present and future in our ongoing relationships with Indigenous and other peoples within the Montreal community and beyond. 

Let's start with a conversation to understand your goals, challenges, and resources. Whether it’s a one-time audit, a strategy plan, or ongoing support, we’ll recommend the best option to fit your needs and budget. Book a free discovery call to get started.

Our focus is on measurable growth. Whether it’s increased website traffic, stronger engagement, or higher ticket sales, we work with you to set clear goals and track progress with regular performance reports so you can see the impact of our work.

We’ll adapt to your capacity. For strategy plans and retainers, we start with regular check-ins to align priorities and gather input. From there, we handle the heavy lifting so you can focus on your mission.

Our retainer packages focus on overall audience growth through digital strategy, SEO, ads, and engagement. We can include promotion for select key events as part of your plan or offer it as an add-on service. Let’s discuss your needs during your discovery call.

Absolutely. Our packages provide a framework, but we tailor the specifics to align with your goals, capacity, and budget. Every organization is different, and we’re here to meet you where you are.

Pricing varies based on the scope of the engagement. 

  • Audits and Strategy Plans are one-time services, billed upfront.
  • Retainers are billed monthly and can be adjusted based on your needs.

Yes, we are able to offer training on a variety of topics. Feel free to book a consultation call and we can discuss your needs.

Many grant programs are available to offset project costs for Canadian arts organizations. Artists, cultural workers, and arts organizations can apply for funding for digital strategy and implementation through Canada Council's Digital Greenhouse or Digital Generator programs. Other grant programs may also be applicable. If you need help with your application we are available to support you in writing your grant.

Data-driven and heart-centred coaching and consulting services for performing arts professionals.

Services

We help performing arts organizations grow with clarity and purpose—attracting new audiences, deepening engagement, and building systems that support long-term success. Our strategic guidance aligns your marketing with your mission, so your work reaches the people it’s meant for.