What do presenters and crustaceans have in common? More than you might think. A quirky metaphor about venues, flexibility, and the many ways cultural activity finds a home in our…
Why do some shows sell out while others struggle? This interactive session will explore the many factors that shape audience attendance — and the roles artists, agents, and presenters all…
Artists do more than perform. They absorb, interpret, and reflect the places they move through. In doing so, they create meaning—not just visibility. What they offer is something tourism marketing…
Touring doesn’t guarantee audience growth, not because the work isn’t strong, but because audience development is built through connection—and connection has to be designed into the tour.
Not everything that matters in the arts can be easily measured—and not everything that can be measured reflects what really matters. Streaming numbers, reach, and clicks can signal growth, but…
AI won’t fix your strategy. But it will expose it. If your audience insight is weak, AI will generate generic messaging faster. If your positioning is unclear, it will produce…
Join Troubadours & Vagabonds this summer as a Research Assistant. Work on cultural mapping and touring projects across Quebec in a 12-week, 30-hour/week Canada Summer Jobs position. Apply now.
Troubadours & Vagabonds Productions has received support from the Canada Council for the Arts to explore touring opportunities and challenges for English-speaking artists and presenters in Quebec.
The 2025-2026 Listening Room Series was developed to support high-quality live music programming at the Hudson Creative Hub, while building a consistent, audience-centred concert experience suited to the Hub’s intimate…
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Practice-led cultural strategy and research focused on participation, community connection, and cultural vitality.
About Us
Troubadours & Vagabonds works at the intersection of strategy, systems, and lived experience — combining consulting and advisory work with hands-on arts presentation and community cultural programming.
