Practice & Process

Artists are the most underused asset in tourism

May 5, 2026

Artists do more than perform. They absorb, interpret, and reflect the places they move through. In doing so, they create meaning—not just visibility. What they offer is something tourism marketing…

What we measure shapes what we make

April 21, 2026

Not everything that matters in the arts can be easily measured—and not everything that can be measured reflects what really matters. Streaming numbers, reach, and clicks can signal growth, but…

SEO in 2025: A practical guide for performing arts presenters, festivals, and artists

July 14, 2025

Search engine optimization (SEO) isn’t just for big tech companies. It’s a powerful tool that helps even the smallest performing arts organizations get discovered—especially by new audiences who haven’t heard…

Schema for SEO: What artists and arts organizations need to know

July 7, 2025

Schema markup is a behind-the-scenes tool that helps search engines and AI tools (like ChatGPT and Perplexity) understand your website content. Adding it to your site can improve how your…

Randy Glynn - Artistic Director, Festival of Dance Annapolis Royal (FODAR)

From Flash Mob to Festival: Building audiences through community connection

April 10, 2025

Discover how a rural Nova Scotia dance festival grew from a one-off community project into a nationally respected event—and what its success reveals about audience connection, programming, and the power…

How to use Meta ads to sell more tickets & grow your audience

February 27, 2025

If you’re only boosting posts, you’re probably not getting the best return on your ad spend. This guide will show you how to use Meta Ads for musicians and performers…

25 Arts Organizations Shared Their Marketing Challenges—Here’s What We Learned

February 12, 2025

In December 2024 and January 2025, I reached out to venues and presenters across the country and asked them to share a snapshot of their marketing challenges and opportunities.

Win at social media by following the 80/20 rule

February 4, 2025

Doing more doesn't always lead to better results. Some actions are more effective than others. Focus on what works, and you can actually do less — and achieve better results.

What’s your customer’s journey?

January 28, 2025

Selling tickets to performances by lesser-known artists can feel like an uphill battle. Tribute shows and well-loved plays practically sell themselves, but filling seats for up-and-coming musicians or new playwrights—even…

5 Ways Your Core Story Can Transform Your Marketing

December 20, 2024

Once you’ve created your Core Story, it becomes a powerful tool to guide all your marketing efforts. Here are five ways crafting your Core Story can help you connect with…

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Practice-led cultural strategy and research focused on participation, community connection, and cultural vitality.

About Us

Troubadours & Vagabonds works at the intersection of strategy, systems, and lived experience — combining consulting and advisory work with hands-on arts presentation and community cultural programming.

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briana@troubadoursandvagabonds.com

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