Tips & Tools

Randy Glynn - Artistic Director, Festival of Dance Annapolis Royal (FODAR)

From Flash Mob to Festival: Building audiences through community connection

April 10, 2025

Discover how a rural Nova Scotia dance festival grew from a one-off community project into a nationally respected event—and what its success reveals about audience connection, programming, and the power…

How to use Meta ads to sell more tickets & grow your audience

February 27, 2025

If you’re only boosting posts, you’re probably not getting the best return on your ad spend. This guide will show you how to use Meta Ads for musicians and performers…

25 Arts Organizations Shared Their Marketing Challenges—Here’s What We Learned

February 12, 2025

In December 2024 and January 2025, I reached out to venues and presenters across the country and asked them to share a snapshot of their marketing challenges and opportunities.

Win at social media by following the 80/20 rule

February 4, 2025

Doing more doesn't always lead to better results. Some actions are more effective than others. Focus on what works, and you can actually do less — and achieve better results.

What’s your customer’s journey?

January 28, 2025

Selling tickets to performances by lesser-known artists can feel like an uphill battle. Tribute shows and well-loved plays practically sell themselves, but filling seats for up-and-coming musicians or new playwrights—even…

Chat GPT prompts & tips for arts marketers

August 1, 2023

Explore AI's role in performing arts marketing. Gain insights on crafting ChatGPT prompts and view practical examples for persona development, content creation, social media, and SEO.

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We help performing arts organizations grow with clarity and purpose—attracting new audiences, deepening engagement, and building systems that support long-term success. Our strategic guidance aligns your marketing with your mission, so your work reaches the people it’s meant for.

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